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Articles by Meg Carter

Be needed! by Meg Carter

B2B media companies are increasingly focused on becoming essential business partners to their clients. As Econsultancy’s Ruth Mortimer tells Meg Carter, it’s all about being a need-to-have rather than a might-like.

Posted on: 24 July 2018


Family values by Meg Carter

Family – Shortlist Media’s content studio – has made a big impact on the publisher since it launched in 2016. Meg Carter talks to CMO Sophie Robinson about how it is driving growth across the business and even creating brand work to run on third party platforms.

Posted on: 22 May 2018


The Greater Good by Meg Carter

Articulating a noble mission statement and having a clearly defined direction of travel, helps motivate your teams and … drive commercial success. New BMJ CEO Peter Ashman talks Meg Carter through his first year in charge.

Posted on: 27 March 2018


Open to new ideas by Meg Carter

Such is the rate of change in digital marketing, that there is no blueprint or template for marketers to follow. The key, as New Scientist’s Chloe Thompson tells Meg Carter, is to be constantly trying and testing new things.

Posted on: 01 February 2018


Less is more by Meg Carter

In April, a management buyout at Incisive Media ushered in a new era for the 23-year-old B2B company. CEO Jonathon Whiteley tells Meg Carter that focusing on fewer sectors, but in greater depth, is the future of B2B media.

Posted on: 30 November 2017


All change at Condé by Meg Carter

Condé Nast Britain will end 2017 in very different shape to how it started the year. New faces at the top, new structures, new ways of doing things. As new MD Albert Read tells Meg Carter, it’s all about getting the company ready for the future.

Posted on: 26 September 2017


Putting culture first by Meg Carter

Faversham House, the Sussex-based B2B media group, has been around since the 60s. Since a 2010 MBO, the company has put great emphasis on rationalising its brand portfolio and getting its company culture absolutely right. Chief Executive Amanda Barnes tells Meg Carter why.

Posted on: 27 July 2017


There’s No Business Like Show Business by Meg Carter

One publisher that has taken up the events challenge with great gusto is Mark Allen Group whose events division has grown ten-fold over the past couple of years. Its MD, Ed Tranter, tells Meg Carter the secrets of putting on a successful show.

Posted on: 25 May 2017


Greg Witham by Meg Carter

The recent past of global news brand Newsweek has been chequered to say the least. Variously, sold, merged, redesigned, closed and then relaunched by new owners IBT Media, it’s been back on our shelves for the past couple of years. As chief operating officer Greg Witham tells Meg Carter, the new publishers have got ambitious print and digital plans for the title.

Posted on: 28 March 2017


Ken Finlayson by Meg Carter

With an approximate 65 million sets of teeth to look after, UK dentistry is a robust and valuable sector, less susceptible than many others to digital disruption. One of the publishers servicing dentists is FMC, set up by Ken Finlayson in 1995. Meg Carter talks to Ken about the challenges he faces in an extremely competitive market.

Posted on: 03 February 2017


David Pemsel - interview by Meg Carter

The Guardian has for some time been at the forefront of digital publishing, the standard-bearer of open access web content. With digital revenue and reach growing, the outlook looked bright, until advertising revenues hit the buffers in 2015. Since then, as David Pemsel tells Meg Carter, the publisher has embarked on a major rethink.

Posted on: 27 November 2016


Rebecca Nicholson - interview by Meg Carter

Mainstream media is forever obsessing over the youth of today; not so much what they’re up to, although that does fill useful column inches, but how to get them engaged with their output. One media organisation for whom this comes quite naturally is Vice Media. Meg Carter talks to its newish editor-in-chief, Rebecca Nicholson.

Posted on: 03 October 2016


Reid Holland - interview by Meg Carter

Hearst’s marketing and circulation department has had a particularly busy couple of years. As Reid Holland tells Meg Carter, a root and branch restructure followed by a radical strategy overhaul for one of its leading titles, has yielded some very positive results.

Posted on: 27 July 2016


Patrick Martell - interview by Meg Carter

Good content, good people and good products will only get you so far. As Patrick Martell tells Meg Carter, getting the organisational structure right is vitally important if large publishing companies are to maximise their potential.

Posted on: 03 June 2016


Tom Bureau - interview by Meg Carter

Rising print and digital circulations, rising subscriptions, and rising data and transaction revenues make for a rosy picture at Immediate Media Co. Rapid growth is not without its challenges however, chief executive Tom Bureau tells Meg Carter, which is why for the company’s senior and middle management, “cultural development” is a constant focus.

Posted on: 01 April 2016


Paul Lomax - interview by Meg Carter

With the growing importance of technology in the publishing world, it’s little wonder that IT teams have come out from behind the help-desk. Their role is increasingly sophisticated and business-critical. Meg Carter talks to Paul Lomax about the rapidly evolving IT scene at Dennis Publishing.

Posted on: 03 February 2016


Good Housekeeping – all about trust by Meg Carter

Closing in on its hundredth birthday, Good Housekeeping has had a particularly hectic eighteen months, embarking on a number of ground-breaking innovations. But, as Lindsay Nicholson and Judith Secombe tell Meg Carter, the cornerstone of the brand’s success remains unchanged: trust.

Posted on: 26 November 2015


Rob Orchard - interview by Meg Carter

Concerns about the impact of the 24/7 news culture – is ‘first’ best or does ‘first’ often miss the point – led Rob Orchard and friends to launch Delayed Gratification, to provide the missing sense of perspective. As Rob tells Meg Carter, it’s been a steep learning curve, but one which is beginning to pay off, albeit slowly.

Posted on: 24 September 2015


Condé Nast – ramping up video by Meg Carter

Media consumption continues to shift to mobile and this is increasing the demand for video content. Condé Nast is working hard to tap into both these trends, writes Meg Carter.

Posted on: 15 July 2015


Paul Solomons - interview by Meg Carter

Bad design gets noticed; good design doesn’t! On a well designed page, everything is there for a reason – space, colour, font, images; it should all hang together just so. Paul Solomons talks to Meg Carter about his approach to magazine design and how it has evolved to accommodate digital publishing.

Posted on: 28 May 2015


Karl Marsden - interview by Meg Carter

It says much for the impact Shortlist Media made when it burst onto the scene in 2007 that it seems to have been around forever! Meg Carter talks to MD Karl Marsden about the publisher’s new content solutions offering, native advertising, future launch plans and what the company learnt from its first taste of failure.

Posted on: 25 March 2015


Andria Vidler - interview by Meg Carter

Centaur publishes some of the best known brands in B2B media, yet found itself in the doldrums in 2013. Tasked with breathing new life into this B2B publisher was the former boss of EMI Music! Andria Vidler tells Meg Carter about her first year at the helm.

Posted on: 27 January 2015


Julian Lloyd-Evans - interview by Meg Carter

Accentuating the positive is always a good place to start in sales, and Julian Lloyd-Evans, managing director, advertising at Dennis Publishing, sees lots of positives in today’s publishing environment. But, as he tells Meg Carter, publishers need an enterprising and entrepreneurial approach if they are to take full advantage of the opportunities.

Posted on: 25 November 2014


Lorraine Hendle - interview by Meg Carter

When a publisher has been in business over 150 years, then it’s got to be doing something right. As Lorraine Hendle tells Meg Carter, sticking to core values while at the same time embracing fundamental change, is the key to William Reed Business Media’s continuing success.

Posted on: 23 September 2014


Nicholas Coleridge - interview by Meg Carter

Restaurants, bars and fashion colleges are just some of the new initiatives coming out of up-market publisher, Condé Nast. Whilst brand extensions and digital development are now a primary focus, as Nicholas Coleridge tells Meg Carter, everything they do continues to be based on the bedrock of quality content.

Posted on: 14 July 2014


Andy Baker - interview by Meg Carter

Recent NHS reforms have led to the biggest upheaval in the organisation of the health service in a generation. One side effect of the changes has been the increased demand for market intelligence about the health sector. Meg Carter talks to Andy Baker about how EMAP has gone about tapping into this demand.

Posted on: 19 May 2014


David Moynihan - interview by Meg Carter

Digital Spy, like so many other successful digital brands, came from humble beginnings – an enthusiastic and talented sixteen year old publishing from his bedroom. The brand has since been acquired by corporate giant, Hearst, but as current editor David Moynihan tells Meg Carter, the passion’s still there.

Posted on: 19 March 2014


Carla Buzasi - interview by Meg Carter

The Huffington Post is one of the web’s best known news brands, and, unencumbered by any pesky print legacy, it has been able to forge an innovative digital path from the start. Meg Carter talks to UK editor-in-chief Carla Buzasi about what makes the Huffington Post unique.

Posted on: 25 January 2014


Tim Brooks - interview by Meg Carter

Tim Brooks’ media career has taken him from Media Week, where he was launch editor, through director level positions at Emap and IPC Media to The Guardian, where he was MD for four years. Last year, he was appointed CEO at medical publisher, BMJ. Tim talks to Meg Carter about his ambitions for the company.

Posted on: 30 November 2013


Damian Butt - interview by Meg Carter

Imagine Publishing launched eight years ago, with six magazine titles. Now, the company publishes twenty magazines, 275 bookazines alongside numerous website and apps, and it is highly profitable. Meg Carter talks to Group Managing Director Damian Butt about their successful publishing strategy.

Posted on: 22 September 2013


Adrian Barrick - interview by Meg Carter

Adrian Barrick started working as a journalist on Property Week over twenty years ago; today, he is Chief Content Officer at UBM. Over the intervening 22 years, he has helped oversee sweeping changes to their B2B publishing model. Indeed, as he explains to Meg Carter, ‘publishing’ isn’t really what they do anymore…

Posted on: 15 July 2013


Stephen Quinn - interview by Meg Carter

Vogue is one of publishing’s super brands and its print magazine is still flying high, accounting for 90% of the brand’s ad revenues. Meg Carter talks to publishing director Stephen Quinn about its enduring success and why he sees editorial integrity as the key to its future profitability.

Posted on: 19 May 2013


Jim Muttram - interview by Meg Carter

RBI’s data services division has grown exponentially in the past six years, and now accounts for almost half the company’s total revenues. Meg Carter talks to MD Jim Muttram about the past, present and future of data services.

Posted on: 18 March 2013


Tom Bureau - interview by Meg Carter

Just over a year ago, private equity company Exponent acquired BBC Magazines and merged it with Magicalia and Origin to create Immediate Media Co – a major new player in the magazine marketplace. Meg Carter talks to chief executive Tom Bureau about the rationale behind the merger and about his plans for the future.

Posted on: 16 January 2013


Lisa Smosarski - interview by Meg Carter

Proof of the impact that freemium title Stylist has had is the fact that you don’t see many copies lying around the carriage floor. Readers actually take their copies with them. Meg Carter talks to editor Lisa Smosarski about how the title has achieved its editorial clout, despite being free.

Posted on: 12 November 2012


Mark Hayes - interview by Meg Carter

In these recessionary times, starting a new business takes nerve, focus and passion. And personal savings, for when the bank says ‘no’. Mark Hayes and Gillian Loughran ticked all these boxes and duly launched Autism Eye last year. Meg Carter talks to Mark about his experiences of launching, and prospering, on a tight budget.

Posted on: 18 September 2012


Josh Tyrangiel - interview by Meg Carter

Businessweek has enjoyed a turnaround in its fortunes since being acquired by Bloomberg in 2009. Part of that is down to Bloomberg clout, part of it is down to the leadership of award winning editor Josh Tyrangiel, who on a recent visit to London, met up with Meg Carter to explain his publishing strategy.

Posted on: 07 July 2012


Anna Jones - interview by Meg Carter

Last year, Hachette Filipacchi and NatMag merged to form Hearst Magazines UK, and the new chief operating officer was Anna Jones. Meg Carter talks to Anna about the merger and the outlook for Hearst and the wider publishing industry.

Posted on: 15 May 2012


Kevin Hand - interview by Meg Carter

Former Emap and Hachette boss, Kevin Hand, took over as chairman of the PPA in February. Here, he tells Meg Carter about what publishers need to do to ensure a successful future in the multi-platform publishing world.

Posted on: 09 March 2012


Charlie Meredith - interview by Meg Carter

Facing global economic meltdown and the inevitable impact that will have on their clients’ budgets, what does an advertising director do? Panic? In IPC’s case, he restructures his commercial teams, beefs up his creative services department and gets a lot smarter at offering integrated cross-platform solutions. Meg Carter talks to IPC Advertising’s MD, Charlie Meredith.

Posted on: 19 January 2012


Peter Rigby - Interview by Meg Carter

Informa’s Peter Rigby is one of publishing’s longest serving CEOs and has overseen a huge growth in the company’s size, as well as its successful digital transformation. Peter talks to Meg Carter about the reasons for Informa’s success to date and what the future holds.

Posted on: 14 November 2011


Rob Grimshaw - Interview by Meg Carter

In the fast moving digital world, everyone is experimenting and few claim to have got it right. But, by general consensus, one publisher that has got it more right than most is the Financial Times. Meg Carter talks to managing director, Rob Grimshaw, about their evolving digital strategy.

Posted on: 12 September 2011


Abby Carvosso - interview by Meg Carter

When we talk about multi-platform, how many platforms are we talking about? For many of us, it’s probably a couple, but for Bauer Media it’s loads: print, TV, radio, website, mobile, Facebook, events; all of which, of course, present mouth watering commercial possibilities. Meg Carter talks to Bauer’s head of magazine sales, Abby Carvosso, about life in a truly multi-platform publishing environment.

Posted on: 12 July 2011


Andy Cowles - Interview by Meg Carter

There can be few jobs in publishing as exciting and varied as editorial development director at a major publisher. Andy Cowles, who has held that position at IPC since 2007, talks to Meg Carter about what he enjoys about the role and what he sees as the main challenges ahead.

Posted on: 18 May 2011


Stevie Spring - interview by Meg Carter

Stevie Spring seems to have been at Future forever, but in fact joined the special interest media company as recently as 2006, having worked across a wide variety of media companies. Stevie tells Meg Carter why the last year has been the most hectic she can remember and why she has absolutely no idea what the future holds.

Posted on: 17 March 2011


Keith Grainger – interview by Meg Carter

Twelve of the top consumer magazines, by ABC, are customer publications. It’s a huge subset of the publishing industry, yet, because most of the action takes place away from the newsstand, it’s sometimes forgotten about in traditional publishing circles. Meg Carter talks to Redwood chief executive Keith Grainger, about how the customer publishing sector has evolved and where it’s heading.

Posted on: 20 January 2011


Lonely Planet Magazine – the journey so far by Meg Carter

Lonely Planet Magazine, a recent addition to a well established brand, has seen exceptional growth since its launch two years ago. Meg Carter talks to Dominic Murray and Peter Grunert about their launch strategy and plans for the future.

Posted on: 22 November 2010


Mark Elliott - interview by Meg Carter

Generations of Londoners have grown up relying on Time Out to help plan their leisure time. The brand name and its values are instantly recognised and trusted, but it’s no longer the only kid on the listings block. Meg Carter talks to publisher Mark Elliott about his plans for the title.

Posted on: 16 September 2010


Barry McIlheney - interview by Meg Carter

Barry McIlheney took over at the PPA in February, tasked with steering the trade body out of the doldrums. Now with a successful annual conference behind him, Barry McIlheney tells Meg Carter about the challenges ahead.

Posted on: 20 July 2010


Marcus Rich - interview by Meg Carter

Accentuating the positive is the character trait of the successful advertising exec; hence Marcus Rich being able to take the Mail on Sunday’s February circulation dip below 2m well in his stride. Here, he talks to Meg Carter about marketing priorities, editorial realignment and the challenges facing the Mail titles’ merged ad sales teams.

Posted on: 19 May 2010


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