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Smartphone video is fastest growing online ad format

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.

Author: News Desk

Posted on: 26 April 2018 06:36

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Ad viewability hits record high

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.

Author: News Desk

Posted on: 23 April 2018 14:00

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‘Audience Measurement for Publishers’ launches today

The Published Audience Measurement Company (PAMCo) has today (April 19th) released the industry’s new audience measurement currency, PAMCo - Audience Measurement for Publishers.

Author: News Desk

Posted on: 19 April 2018 06:50

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Display continues to be largest driver of digital publisher revenue

Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m.

Author: News Desk

Posted on: 06 April 2018 06:00

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Mobile ads: they don’t have to be amazing, they just have to be right

The IAB UK has released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – ie optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted.

Author: News Desk

Posted on: 22 March 2018 07:19

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IAB UK analysis demonstrates digital display is effective

The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.

Author: News Desk

Posted on: 19 March 2018 07:44

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Trinity Mirror reveals UK’s most relevant consumer brand

Trinity Mirror has found retailer B&M to be the most relevant brand in the UK, coming out on top of its inaugural Brand Relevance Index.

Author: News Desk

Posted on: 01 March 2018 06:10

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YouGov: Local Press Most Trusted Source For Local News

Local press in print and digital is the most trusted source for local news and information, way ahead of search engines and social media, according to new YouGov research published today.

Author: News Desk

Posted on: 01 March 2018 06:00

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Premium editorial sites outperform social media for long-term memory encoding

A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on social media sites.

Author: News Desk

Posted on: 08 February 2018 07:27

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Latest figures show digital publisher revenue and confidence on the up

AOP and Deloitte reveal a 6.7% increase in publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence.

Author: News Desk

Posted on: 31 January 2018 07:18

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Deloitte predicts UK media sector trends for 2018

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has this week its predictions for the UK media sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018.

Author: News Desk

Posted on: 18 January 2018 06:09

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Unilever and Nestlé study reveals ROI of online ads

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

Author: News Desk

Posted on: 13 December 2017 06:05

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Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging Xmas ad

When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a study that measured viewers’ emotions by tracking their facial expressions as they watched the ads.

Author: News Desk

Posted on: 27 November 2017 10:23

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Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

Author: News Desk

Posted on: 24 November 2017 06:00

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Facial-tacking study reveals key to successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

Author: News Desk

Posted on: 15 November 2017 06:48

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AOP: Video and subscriptions to power the future of premium content

The latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing and Deloitte, highlights strong video, subscription and sponsorship revenue growth; indicating a more diverse path for sustainably supporting premium content.

Author: News Desk

Posted on: 10 November 2017 07:38

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Ad viewability hits 18-month high

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.

Author: News Desk

Posted on: 24 October 2017 10:00

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Video is fastest growing ad format

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.

Author: News Desk

Posted on: 18 October 2017 06:00

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World Press Trends report 2017: Trust is the new currency for success

At a time when trust in traditional media is perhaps at an all-time low, ironically, it is the crucial factor underpinning radical change and future success in the news industry, according to the just-published World Press Trends 2017 report.

Author: News Desk

Posted on: 13 October 2017 08:27

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Smartphones now twice as popular as PCs for going online

Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day, according to new data from Verto Analytics.

Author: News Desk

Posted on: 22 September 2017 06:00

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Now available: World News Publishers Outlook 2017

“World News Publishers Outlook 2017” is a new report published by WAN-IFRA this week that examines what top media executives around the world consider to be their greatest priorities, threats and opportunities.

Author: News Desk

Posted on: 20 September 2017 07:53

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WAN-IFRA publishes Facebook report

“Reality check – making money with Facebook,” a new report published by WAN-IFRA yesterday, challenges news publishers to not only rethink their revenue and relationship strategies with Facebook but also that of all platforms.

Author: News Desk

Posted on: 15 September 2017 07:42

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Consumers sick of interruptive mobile ads

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

Author: News Desk

Posted on: 08 September 2017 12:26

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Google and Facebook account for over a quarter of internet time

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons' spend online.

Author: News Desk

Posted on: 10 August 2017 08:00

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Online campaigns struggle to target women

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.

Author: News Desk

Posted on: 07 August 2017 08:00

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Poll shows that the Press still wins the election debate

A YouGov poll for the London Press Club has shown that traditional news sources of newspapers and television remain more influential among voters than social media.

Author: News Desk

Posted on: 01 August 2017 06:15

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Marketers revise internet budgets up to highest rate in almost a decade

UK marketers have revised their internet budgets up to the greatest extent since Q3 2007, reveals the latest IPA Bellwether Report published yesterday.

Author: News Desk

Posted on: 20 July 2017 07:04

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Research: Ads are 80% more likely to be seen on newsbrand sites

Advertising on digital newsbrand sites is 80% more likely to be viewed than advertising on non-newsbrand sites, according to research by Lumen.

Author: News Desk

Posted on: 19 July 2017 08:06

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Growth of personal assistant apps ‘spotty and sluggish’

The use of personal assistant apps on smartphones is showing stagnation and even a decrease in certain cases, partly as people start to use standalone home devices such as Amazon’s Echo and Google Home instead of their mobiles to complete everyday tasks, according to a study from Verto Analytics.

Author: News Desk

Posted on: 12 July 2017 08:45

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Condé Nast publishes Vogue Business Report 2017

British Vogue has worked with YouGov for this, the tenth Business Report, establishing what the “smart woman” thinks in relation to the fashion, beauty and luxury media landscape today, and what sources they most trust.

Author: News Desk

Posted on: 03 July 2017 08:35

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Time for a Digital Detox?

The Grazia Unplugged issue, on sale now, is encouraging readers to lay electronic devices aside and rediscover the joy of scroll-free suppers, call-free conversations and textless time-outs.

Author: News Desk

Posted on: 22 June 2017 08:15

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World Press Trends 2017: The audience-focused era arrives

The results of WAN-IFRA’s annual survey depict an industry that is increasingly building loyal audiences around its high-quality journalism, as the shift to reader-based revenue continues.

Author: News Desk

Posted on: 08 June 2017 09:30

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Communications & social increasingly dominate app time

The increasing popularity of Facebook, WhatsApp and Instagram mean communications & social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics.

Author: News Desk

Posted on: 17 May 2017 15:00

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WAN-IFRA publishes first in series of Smart Data reports

WAN-IFRA has just published a new report that describes how data-analysis technology can help media organisations nurture lasting relationships with news consumers.

Author: News Desk

Posted on: 18 April 2017 07:57

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Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016 – according to the Internet Advertising Bureau UK / PwC Digital Adspend report.

Author: News Desk

Posted on: 13 April 2017 07:37

Comments

New mums are much more connected

With Mother’s Day looming, new research from Verto Analytics sheds some light on the digital preferences of new mums.

Author: News Desk

Posted on: 24 March 2017 14:53

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Bauer research: millennials struggling to get by on current wages

Millennials are struggling with tough working conditions, research by Bauer Media has revealed, with 41% saying they struggle to get by on their current wage (Bauer Media Millennials Trends 2016).

Author: News Desk

Posted on: 23 March 2017 07:13

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Realeyes research: emotion measurement can identify which ads sell and which don’t

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

Author: News Desk

Posted on: 22 March 2017 15:00

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Digital publishers optimistic for the year ahead

Latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveal that growth forecasts increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.

Author: News Desk

Posted on: 22 March 2017 07:37

Comments

Majority of marketers not confident they’ve sussed mobile 

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a report by the Mobile Marketing Association and RadiumOne.

Author: News Desk

Posted on: 17 March 2017 08:55

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World Media Group releases new ad effectiveness research

The World Media Group has released new research which it says proves the value of trusted media brands for advertisers in an era of fake news and increased focus on campaign effectiveness.

Author: News Desk

Posted on: 16 March 2017 07:32

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Ad blocking levels have stabilised

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

Author: News Desk

Posted on: 23 February 2017 09:43

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AOP’s Content Census – findings published

Findings from the Association for Online Publishing’s 2016 Content Census indicate that video and mobile internet are top priorities for publishers; native advertising will continue to grow; and video inventory needs to increase to meet demand.

Author: News Desk

Posted on: 17 February 2017 07:58

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Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

Author: News Desk

Posted on: 10 February 2017 05:55

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Dark Social is key to converting rugby fans

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers.

Author: News Desk

Posted on: 03 February 2017 06:00

Comments

PageSuite releases findings from 2017 Digital Publishing Report

In December 2016, PageSuite surveyed over 100 publishing executives from across the globe in an attempt to find out more about the various industry challenges they faced over the past 12 months.

Author: News Desk

Posted on: 24 January 2017 06:41

Comments

B2B publishers report 2.3% growth in revenue

B2B publishers have experienced a 2.3% growth in revenue relative to the same quarter last year, according to the latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from AOP and Deloitte.

Author: News Desk

Posted on: 15 December 2016 07:30

Comments

Just published: World Press Trends Report 2016

More people are reading news media content than ever before, according to the World Association of Newspapers and News Publishers’ just-published World Press Trends 2016 report.

Author: News Desk

Posted on: 15 December 2016 06:46

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New research from Bauer reveals ‘The Luminaries’

Bauer Media has launched The Luminaries, a piece of research revealing fresh insights showing the ‘Juggling Generation’ is dead.

Author: News Desk

Posted on: 24 November 2016 08:05

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Time Inc challenges Millennial Stereotypes

Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc UK which launches a new youth panel to challenge how the audience is perceived.

Author: News Desk

Posted on: 09 November 2016 07:34

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