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Subs Futures by Jim Bilton

The Subscription Economy is growing and extending well beyond media and entertainment. The Recurring Revenue Model (RRM) is now an accepted part of a range of both consumer and B2B markets. Yet, writes Jim Bilton, that brings new challenges for publishers as well as opportunities, as end-user expectations as to how the RRM actually works are both changing and rising.

Posted on: 28 March 2017

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Finding new models in a fragmenting world by Jim Bilton

There is a new mood emerging in international press distribution. That is the clear message, writes Jim Bilton, from the latest Distripress Circulation Monitor survey.

Posted on: 03 February 2017

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Publishing Post-Brexit: Priorities for a New Age by Owen Meredith

The last working day before Christmas, December 23, marks six months since the UK voted to leave the European Union. Owen Meredith, Head of Public Affairs at the PPA, looks at what publishers want out of the looming Brexit negotiations.

Posted on: 21 December 2016

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Membership publishers wrestle with content conundrum by Mike Sewell

Content has become mission-critical for many membership organisations. But, Mike Sewell asks, should this valuable asset be regarded as an exclusive member benefit, or used as a marketing tool?

Posted on: 27 November 2016

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Jan-June 2016 ABCs: a media buyer’s view by Jamie Higginson

With the latest magazine circulations showing their now-familiar declines, albeit with some notable exceptions, Jamie Higginson asks, how important are circulation figures to our media planning?

Posted on: 03 October 2016

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What A Difference 40 Years Make by Steve Dyson

The discovery of an old media magazine from 1976 prompted a unique analysis of regional newspaper circulation trends over the last four decades. Steve Dyson digs out the results.

Posted on: 03 June 2016

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July-Dec 2015 ABCs: a media buyer’s view by Jamie Higginson

With many publications experiencing circulation decline, how valuable is circulation analysis to the industry and, asks Jamie Higginson, what metrics should advertisers and agencies be considering when making investment decisions?

Posted on: 01 April 2016

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Denial. Despair. Determination. International press sales in a digital world by Jim Bilton

Distripress, the international press association, commissioned Wessenden Marketing to undertake a review of global press trends and of the key issues facing supply chains around the world - The Distripress Circulation Monitor (DCM). Jim Bilton summarises the key findings.

Posted on: 03 February 2016

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AOP Content and Trends Census 2015 by Tim Cain

The seventh annual AOP Content and Trends Census points to a digital sector focused on data and multiplatform integration, whilst not forgetting the elephant in the room – ad blocking. Tim Cain summarises the main findings of the research.

Posted on: 26 November 2015

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Jan-June 2015 ABCs: a media buyer’s view by Emily Woollins

With some notable exceptions, print circulations continued their slide southwards and digital editions have, so far, not been able to plug the gap. However, just as the royal family has done over the years, publishers are continuing to reinvent themselves. In fact, Emily Woollins finds a number of other royal parallels in this particular set of ABC results…

Posted on: 24 September 2015

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AOP Organisation Census 2015 by Tim Cain

Two clear themes emerge from this year’s AOP Census: the rise of programmatic and the migration to mobile. These trends look likely to underpin many publishers’ investment and staffing decisions in 2015. Tim Cain looks at these and other trends thrown up by the research.

Posted on: 28 May 2015

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Digital Editions – the rise and fall by Rebekah Billingsley

As the growth of digital magazines splutters, Rebekah Billingsley looks at what’s behind the digital numbers and why we should still be looking for something to save publishing.

Posted on: 25 March 2015

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July-Dec 2014 ABCs: a media buyer’s view by Jamie Higginson

Despite further falls in print circulation, magazine brands’ growing cross-platform presence and their continuing strong bonds with readers, give grounds for optimism. But, writes Jamie Higginson, the industry must accelerate its search for new and credible metrics.

Posted on: 25 March 2015

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Publishing Futures 2015 by Jim Bilton

The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector. What does it tell us about where the industry is heading? And is the mood of the industry changing as we dive deeper into the digital world? Jim Bilton summarises the key findings of the research.

Posted on: 25 March 2015

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Press Distribution – The Key Trends by Jim Bilton

Press sales, both magazines and newspapers, are coming under increasing pressure around the globe. Yet behind that stark – and obvious – headline, writes Jim Bilton, there lies a complex world.

Posted on: 27 January 2015

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AOP Content and Trends Census 2014 by Tim Cain

The sixth annual Content and Trends Census digs below the surface to identify the key challenges facing publishers and their priorities over the next twelve months. Mobile features prominently! Tim Cain looks at this and other themes uncovered by the research.

Posted on: 25 November 2014

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Jan-June 2014 ABCs: a media buyer’s view by Jamie Higginson

With many consumer publishers investing heavily in social media and other touchpoints that don’t register on the ABC dial, what can an analysis of the latest ABCs really tell us about the state of the magazine sector and, asks Jamie Higginson, how relevant is the ABC as a reporting metric in today’s multi-channel world?

Posted on: 23 September 2014

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Planning for the Digital World by Jim Bilton

‘Planning’ and ‘Digital’ are two words which do not sit very comfortably together. If ‘digital’ is all about being agile, fast-moving, responsive, silo-busting and questioning accepted norms; then ‘planning’ feels as though it should be about order, mapping and structure – all a bit ‘legacy’. Yet, writes Jim Bilton, planning your digital strategy is absolutely essential!

Posted on: 14 July 2014

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AOP Organisation Census 2014 by Tim Cain

2014 sees predicted growth in digital revenues, similar to the trend of the last three to four years, amongst the UK’s leading digital publishers, according to the results of the latest AOP Organisation Census, with data monetisation emerging as a key priority. Tim Cain looks at the main findings of this year’s research.

Posted on: 19 May 2014

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Publishing Futures 2014 - What’s in store? by Jim Bilton

The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector – but what does it tell us about where the industry’s heading? Jim Bilton of Wessenden Marketing, author of the report, digs into the results to reveal a complex mix of optimism, realism and challenge.

Posted on: 19 May 2014

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July-Dec 2013 ABCs: a media buyer’s view by Jamie Higginson

The latest ABCs show continued circulation declines, but the introduction of the new Combined Total Circulation Certificate has helped break the fall. Jamie Higginson tracks the trends and calls for better cross-platform metrics and closer collaboration between advertisers and publishers.

Posted on: 19 March 2014

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AOP Content and Trends Census 2013 by Tim Cain

This year’s survey, carried out in July and August by AOP’s Head of Research and Insight, Tim Cain, shows publishers increasingly looking to drive value from data for both content and commercial models.

Posted on: 30 November 2013

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How best to manage online comments by Emma Goodman

The World Editors Forum and the Open Society Foundations recently collaborated on a research project looking at how news organisations managed reader comments. WAN-IFRA’s Emma Goodman summarises the main findings.

Posted on: 22 September 2013

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Subscription Models across a Digital World by Jim Bilton

As the publishing business becomes more international, what can we learn from other markets around the world about how to market subscriptions? That question, writes Jim Bilton, lies at the core of a topical report from the PPA.

Posted on: 22 September 2013

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Jan-June 2013 ABCs: a media buyer’s view by Jamie Higginson

Print circulations continued their steady decline in the last ABC period, but, writes Jamie Higginson, the growing success publishers are enjoying across multiple platforms shows that the public still has a healthy appetite for magazine content.

Posted on: 17 September 2013

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How digital is changing specialist media by Carolyn Morgan

Thanks to digital media, specialist publishers are gradually morphing into all round providers of services for targeted communities. The Specialist Media Insights research has been tracking this transition since 2010, with the support of InPublishing. Carolyn Morgan reports on this year’s findings.

Posted on: 07 July 2013

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AOP Organisation Census 2013 by Tim Cain

2013 sees an expectation of growth in digital revenues in line with the trend of the last two to three years, amongst the UK’s leading digital publishers, according to the results of the latest AOP Organisation Census. Tim Cain looks at the main findings.

Posted on: 19 May 2013

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Managing the Digital Channel by Julian Thorne

This time two years’ ago, writes Julian Thorne, the penetration of tablets in the UK stood at 2%. Now, it has cleared 20% and continues to rise fast - fast. Add in exploding smartphone usage and a constant flow of new devices and it all adds up to create a marketplace for magazine digital content which is very fast-changing and extremely confusing.

Posted on: 19 May 2013

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What’s the Future for Magazines? by Jim Bilton

The magazine publishing sector is beset with change but, as this year’s PPA Publishing Futures survey reveals, the most notable shift is in the mood of publishers. Here, the report’s author, Jim Bilton of Wessenden Marketing, reflects on the findings and looks to what the future holds.

Posted on: 19 May 2013

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Publishing Futures: The story behind the data by Barry McIlheney

The PPA’s Publishing Futures survey is an annual bellwether of the health of consumer magazine and business information publishers. Here, PPA CEO Barry McIlheney delves into the data to pull out the key trends.

Posted on: 12 April 2013

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July-Dec 2012 ABCs: a media buyer’s view by Jamie Higginson

In general, the circulation of printed magazines is down. But the point is, says Jamie Higginson, it really doesn’t matter. Publishers shouldn’t be stressing particularly over the performance of one of their platforms, but should see it all as part of a broader brand offering.

Posted on: 18 March 2013

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Advertising Pays by Martin Maynard

This week saw the publication of a landmark report entitled ‘Advertising Pays: How Advertising Fuels the UK Economy’. The report was prepared by Deloitte for the Advertising Association and launched at their second annual LEAD summit in London. Martin Maynard has a flick through.

Posted on: 08 February 2013

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Mobile Ad Trends by Alex Kozloff

The latest IAB/PWC Mobile Adspend report shows a sector in rapid growth. Alex Kozloff looks at the main findings of the report and their implications for publishers.

Posted on: 16 January 2013

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AOP Content and Trends Census 2012 by Tim Cain

The AOP has recently published its Content and Trends Census 2012. As always, the Census provides a great deal of valuable insight into digital publishing trends. Tim Cain, head of research and insight at the AOP, summarises the main findings.

Posted on: 12 November 2012

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Jan-June 2012 ABCs: a media buyer’s view by Jamie Higginson

With a few notable exceptions, the recent ABC results made pretty gloomy reading. Yet, writes Jamie Higginson, there are reasons to be cheerful.

Posted on: 18 September 2012

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