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How to sell more copies by James Evelegh

Some years ago, publishers seemed to lose interest in point-of-sale activity. Digital was the new obsession and there was a growing sense that retail could look after itself. Get the copies in the van, job done, was the thinking. Trade marketing declined, as did sales. But, as MMS’s Bill and Tom Stocker tell James Evelegh, by upping their game at point-of-sale, publishers will sell more copies, fact!

Posted on: 27 July 2017

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Get ‘in the thick of it’ this autumn by James Evelegh

Every autumn, political and business elites come together for the political party conference season. This represents a gold-plated marketing opportunity! For publishers looking to reach this high net worth, influential audience, there is only one way in, and that is via The Distribution People. James Evelegh talks to Sam Berry about some of the services they offer.

Posted on: 19 July 2017

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Copy placement comes of age by James Evelegh

Copy placement is now so much more than getting a copy of your title from A to B. As Gold Key Media’s Chris Horn tells James Evelegh, it is now a highly creative, data driven activity that utilises new technology to deliver a host of valuable benefits to publishers, their commercial partners and the venues themselves.

Posted on: 27 November 2016

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Newssolutions prints mags too! by James Evelegh

When it comes to printing, newspapers and magazines have always seemed a bit like chalk and cheese. They might both use paper and ink, but otherwise they’re completely different. Not anymore! As Newssolutions’ Tracey Hart and Steve Whitehead tell James Evelegh, their state of the art newspaper printing press at Knowsley is ready and waiting to print your… magazine.

Posted on: 03 June 2016

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Succeeding in the Free Market by Stephanie Hyde

In recent years, there has been a surge in the launch of free titles. Having worked in the free distribution sector for thirteen years, Global Media Hub’s Stephanie Hyde is well placed to know what works and what doesn’t in the free distribution market.

Posted on: 08 May 2016

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Mobile: there’s a new kid on the block! by James Evelegh

At a time of great change in the mobile marketplace, and steeply rising platform costs, Belgian mobile specialist Twixl media is partnering with London based The App Lab to launch its platform into the UK market. James Evelegh talks to Laurent Gerniers and Craig Llewelyn-Williams about why they think Twixl Publisher might just be the right product, at the right price and at the right time.

Posted on: 01 April 2016

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Paper – the choice does matter by James Evelegh

“Paper’s paper” seems to sum up the prevailing view at some magazine publishers of one of the essential raw ingredients in print publishing, and this represents a major missed opportunity. Denmaur Independent Papers’ Julian Townsend and Peter Sommerville tell James Evelegh that there is a myriad of options that directly affect the look and feel of your publication.

Posted on: 26 November 2015

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Kick out the trolls – how to reclaim Comments by James Evelegh

The Comments section of many newspaper sites have become virtual cesspools, full of bile, vitriol and aggression; a dark netherworld dominated by trolls, spammers and other digital low-life. But … it doesn’t need to be this way! As DiscussIt CEO Graham Davies tells James Evelegh, with the right approach and tools in place, Comments really can deliver all the incredible benefits that come from deeper reader engagement.

Posted on: 24 September 2015

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Capital collaboration by Martin Maynard

Since its launch in November 2014, Newssolutions – the publisher-facing team at News UK – has been sharing its vision for the sustainable future of the UK newspaper and magazine industry. In the third part of the series, Martin Maynard focuses on Newssolutions’ impressive print and logistics operation that is delivering a world-class distribution service to our nation’s capital.

Posted on: 15 July 2015

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The Question: What Makes A Good Digital Magazine? Mirabel's answer... by Mark McCormick

InPublishing sets the question – suppliers provide the answer. Mark McCormick, President, Mirabel Technologies, writes:

Posted on: 28 May 2015

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The Question: What Makes A Good Digital Magazine? Rhapsody's Answer... by John Rahim

InPublishing sets the question – suppliers provide the answer. John Rahim, Head of Digital, Rhapsody Media, writes:

Posted on: 28 May 2015

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The Question: What Makes A Good Digital Magazine? WoodWing's answer... by John Cunningham

InPublishing sets the question – suppliers provide the answer. John Cunningham, WoodWing’s Country Manager for UK and Ireland, writes:

Posted on: 28 May 2015

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The Question: What Makes A Good Digital Magazine? YUDU's answer... by Nicholas Kleanthous

InPublishing sets the question – suppliers provide the answer. Nicholas Kleanthous, Marketing and Web Analyst at YUDU, writes:

Posted on: 28 May 2015

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Maximising Your Creative Assets - Q&A by John Cunningham

On 10th March, John Cunningham presented an InPublishing ‘Top Tips Webinar’, entitled ‘5 Top Tips to Maximise your Creative Assets in the Digital Age’. Here, John provides further information in response to the questions put to him in the Q&A that followed his presentation.

Posted on: 30 March 2015

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Sleeping with the enemy by James Evelegh

In the face of ever increasing cost pressures, how can the newspaper and magazine industry ensure a sustainable future? As Chris Birch, IT Director at News UK, tells James Evelegh, there is one option which would have been unimaginable a few years ago – working with rival publishers to share costs and expertise.

Posted on: 25 March 2015

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Publishing & Media Expo 2015 – The Seminar Programme by Melanie Shah

InPublishing is the premier media partner for this year’s P&ME. Melanie Shah here previews one of the most important parts of the event – the seminar programme.

Posted on: 05 February 2015

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Broaden Your Circulation Horizons by James Evelegh

In the good old days, life was simpler for circulation departments. You had your newsstand sales and you had your subs. Add them together and you got your total circulation figure, which the commercial teams sold advertising against. Alas, as Chris Horn, MD and founder of Gold Key Media, tells James Evelegh, this is no longer enough. Publishers need to find new circulation channels.

Posted on: 27 January 2015

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Q&A - Dan Heffernan by Martin Maynard

A publisher’s webstore is a critical step in the online journey of converting would-be subscribers into fully paid-up subscribers. Creating customer confidence online, dealing effectively with shopping cart abandonment and receiving accurate real-time analytics, are all key to ensuring a publisher’s e-commerce platform is maximising returns for their business. Martin Maynard talks to Dan Heffernan, VP and chief product officer at AdvantageCS about what works, and what doesn’t, in the world of e-commerce.

Posted on: 27 January 2015

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Spotlight - Newssolutions by Martin Maynard

News UK is a well-known name in UK media, publishing titles such as The Sun, The Times and Sunday Times. InPublishing was intrigued when in November 2014 News UK announced the launch of a new publisher-facing division: Newssolutions. What is Newssolutions, and what does it offer to UK publishers? Martin Maynard sat down with Tracey Hart, commercial director of Newssolutions, to find out more.

Posted on: 27 January 2015

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How to increase dwell time by James Evelegh

In the whirlwind of modern media consumption, it has never been more important to increase engagement with your publication, be it online or in print. As Martin Stephens, MD of PA Images, tells James Evelegh, pictures are a great way of engaging with your audience.

Posted on: 23 September 2014

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Q&A - Roel-Jan Mouw by Martin Maynard

The publishing industry is under pressure. Journalism is undergoing a dramatic transformation, and the processes that have underpinned the publishing industry for decades are profoundly changing. Martin Maynard talks to Roel-Jan Mouw, CEO of WoodWing Software, about how to master these challenges and asks what advice he can offer to publishers.

Posted on: 23 September 2014

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What’s stopping you launching a free title? by James Evelegh

Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and publishers should be seriously looking at the free sector for their next one, Sally Summerhayes tells James Evelegh.

Posted on: 19 May 2014

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Reaching the hard-to-reach by James Evelegh

The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tells James Evelegh why the service is such a win-win proposition.

Posted on: 19 March 2014

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The new old kid on the postal block by James Evelegh

Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albeit one with over 45 years’ experience of the UK publishing scene, in the postal and fulfilment market – Asendia, and, as Ed Raynard tells James Evelegh, they are keen to talk to publishers about their unique new offering.

Posted on: 25 January 2014

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Come talk to us by James Evelegh

Are you talking to Mail Publisher Solutions? If you are a consumer magazine publisher, particularly if you are targeting the female or middle England markets and want to acquire more readers, then, says MPS’s Tracey Hart, you should be! If you are a regional newspaper fretting over distribution costs, then so should you! Tracey explains to James Evelegh how their operation brings something genuinely unique to the market.

Posted on: 23 July 2013

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Supplier Q&A – Is print purely about cost? by Supplier Q&A

The Supplier Q&A for the May/June 2013 issue of InPublishing was, Is print purely about cost? It was answered by Roger Pitt of Headley Brothers and Andrew LG Jones of Stephens & George.

Posted on: 19 May 2013

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