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How to treble your editorial output by James Evelegh

There is constant pressure on publishers to increase their output, both quantity and quality. As Phil Walker, MD of publishing software specialists PCS, tells James Evelegh, “in an always-on world, you’ve got to be always on”, yet most editorial teams are hamstrung by legacy editorial systems that were designed for a pre-digital world. With the right tools, says Phil, you can publish a lot more!

Posted on: 30 November 2017

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How to sell more copies by James Evelegh

Some years ago, publishers seemed to lose interest in point-of-sale activity. Digital was the new obsession and there was a growing sense that retail could look after itself. Get the copies in the van, job done, was the thinking. Trade marketing declined, as did sales. But, as MMS’s Bill and Tom Stocker tell James Evelegh, by upping their game at point-of-sale, publishers will sell more copies, fact!

Posted on: 27 July 2017

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The Profit Principle by James Evelegh

One word that came up repeatedly in the meeting with Warners Distribution was ‘profit’ – not their own, but that of their publishing clients. Too many distribution strategies are focused on one outcome: increased sale, but with little regard to cost. As Stephen Warner and his team tell James Evelegh, ‘profit’ is their defining characteristic.

Posted on: 25 May 2017

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Tell us what we don’t know by James Evelegh

Publishers love the killer insight – that nugget of knowledge that propels a step-change in performance. As James Ormiston, managing director of subscriptions bureau Circdata, tells James Evelegh, having the data infrastructure and analysts in place to deliver deep level insights to their publishing clients is one of the things he’s most proud of.

Posted on: 28 March 2017

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Copy placement comes of age by James Evelegh

Copy placement is now so much more than getting a copy of your title from A to B. As Gold Key Media’s Chris Horn tells James Evelegh, it is now a highly creative, data driven activity that utilises new technology to deliver a host of valuable benefits to publishers, their commercial partners and the venues themselves.

Posted on: 27 November 2016

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Don’t kill the goose that lays the golden egg by James Evelegh

Two trends underpin the global newspaper market today: sales of print newspapers are in decline but revenue from print far outstrips that from digital. Should publishers axe their print operations and focus on digital or should they nurture print and aim to make it a long term part of a genuinely multi-platform publishing strategy? As UPM’s Anu Ahola tells James Evelegh, her company believes passionately in a profitable future for print.

Posted on: 03 October 2016

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Finding the time to grow by James Evelegh

To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hours to put in? As Publishing Software Company’s Laurence and Stephanie Cope tell James Evelegh, streamlining your ad management processes could be the key to unlocking your growth potential.

Posted on: 03 October 2016

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Mobile: there’s a new kid on the block! by James Evelegh

At a time of great change in the mobile marketplace, and steeply rising platform costs, Belgian mobile specialist Twixl media is partnering with London based The App Lab to launch its platform into the UK market. James Evelegh talks to Laurent Gerniers and Craig Llewelyn-Williams about why they think Twixl Publisher might just be the right product, at the right price and at the right time.

Posted on: 01 April 2016

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Paper – the choice does matter by James Evelegh

“Paper’s paper” seems to sum up the prevailing view at some magazine publishers of one of the essential raw ingredients in print publishing, and this represents a major missed opportunity. Denmaur Independent Papers’ Julian Townsend and Peter Sommerville tell James Evelegh that there is a myriad of options that directly affect the look and feel of your publication.

Posted on: 26 November 2015

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Kick out the trolls – how to reclaim Comments by James Evelegh

The Comments section of many newspaper sites have become virtual cesspools, full of bile, vitriol and aggression; a dark netherworld dominated by trolls, spammers and other digital low-life. But … it doesn’t need to be this way! As DiscussIt CEO Graham Davies tells James Evelegh, with the right approach and tools in place, Comments really can deliver all the incredible benefits that come from deeper reader engagement.

Posted on: 24 September 2015

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Sleeping with the enemy by James Evelegh

In the face of ever increasing cost pressures, how can the newspaper and magazine industry ensure a sustainable future? As Chris Birch, IT Director at News UK, tells James Evelegh, there is one option which would have been unimaginable a few years ago – working with rival publishers to share costs and expertise.

Posted on: 25 March 2015

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Broaden Your Circulation Horizons by James Evelegh

In the good old days, life was simpler for circulation departments. You had your newsstand sales and you had your subs. Add them together and you got your total circulation figure, which the commercial teams sold advertising against. Alas, as Chris Horn, MD and founder of Gold Key Media, tells James Evelegh, this is no longer enough. Publishers need to find new circulation channels.

Posted on: 27 January 2015

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How to increase dwell time by James Evelegh

In the whirlwind of modern media consumption, it has never been more important to increase engagement with your publication, be it online or in print. As Martin Stephens, MD of PA Images, tells James Evelegh, pictures are a great way of engaging with your audience.

Posted on: 23 September 2014

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What’s stopping you launching a free title? by James Evelegh

Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and publishers should be seriously looking at the free sector for their next one, Sally Summerhayes tells James Evelegh.

Posted on: 19 May 2014

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Reaching the hard-to-reach by James Evelegh

The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tells James Evelegh why the service is such a win-win proposition.

Posted on: 19 March 2014

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The new old kid on the postal block by James Evelegh

Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albeit one with over 45 years’ experience of the UK publishing scene, in the postal and fulfilment market – Asendia, and, as Ed Raynard tells James Evelegh, they are keen to talk to publishers about their unique new offering.

Posted on: 25 January 2014

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Come talk to us by James Evelegh

Are you talking to Mail Publisher Solutions? If you are a consumer magazine publisher, particularly if you are targeting the female or middle England markets and want to acquire more readers, then, says MPS’s Tracey Hart, you should be! If you are a regional newspaper fretting over distribution costs, then so should you! Tracey explains to James Evelegh how their operation brings something genuinely unique to the market.

Posted on: 23 July 2013

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