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Supplier Q & As

Count the clicks by James Evelegh

How can you tell if your ad management system is up to the job? The answer, do a clicks-audit on each of your commonly performed tasks. The higher the number of clicks, the less effective your system. James Evelegh talks ad management with Publishing Software Company’s Steph Cope.

Posted on: 22 May 2018

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Q&A - Dan Heffernan by Martin Maynard

A publisher’s webstore is a critical step in the online journey of converting would-be subscribers into fully paid-up subscribers. Creating customer confidence online, dealing effectively with shopping cart abandonment and receiving accurate real-time analytics, are all key to ensuring a publisher’s e-commerce platform is maximising returns for their business. Martin Maynard talks to Dan Heffernan, VP and chief product officer at AdvantageCS about what works, and what doesn’t, in the world of e-commerce.

Posted on: 27 January 2015

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Q&A - Roel-Jan Mouw by Martin Maynard

The publishing industry is under pressure. Journalism is undergoing a dramatic transformation, and the processes that have underpinned the publishing industry for decades are profoundly changing. Martin Maynard talks to Roel-Jan Mouw, CEO of WoodWing Software, about how to master these challenges and asks what advice he can offer to publishers.

Posted on: 23 September 2014

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Supplier Q&A - Andreas Schrader by Martin Maynard

Publishers have seen huge change over the last five years, especially in the digital space. Martin Maynard asks Andreas Schrader, CEO of vjoon, how his company has faced the challenge of digital and finds out what benefits they have been able to deliver to their customers.

Posted on: 19 May 2014

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Supplier Q&A – How should publishers foster community and build engagement? by Supplier Q&A

The Supplier Q&A for the July / August 2013 issue of InPublishing magazine was, How should publishers foster community and build engagement? It was answered by Oscar Carlsson of Cint, Andy Guy of Circdata, Andrew Perry-Smith of Linkz and Richard Stephenson of YUDU.

Posted on: 23 July 2013

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Supplier Q&A – Is print purely about cost? by Supplier Q&A

The Supplier Q&A for the May/June 2013 issue of InPublishing was, Is print purely about cost? It was answered by Roger Pitt of Headley Brothers and Andrew LG Jones of Stephens & George.

Posted on: 19 May 2013

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