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Articles by Tim Cain

Native Advertising – issues and challenges for 2017 and beyond by Tim Cain

Native is on the rise. Publishers are setting up in-house studios and revenues are growing. It’s an area in which publishers, with their expertise in content creation, are well set to prosper. Tim Cain looks at the key areas that publishers need to focus on if they are to dominate this space.

Posted on: 28 March 2017

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What’s next for Native? by Tim Cain

The rise and rise of native advertising has been one of the big media stories of the last few years and the trend shows no signs of abating. Tim Cain looks at where native goes from here.

Posted on: 03 June 2016

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Ad Blocking – Can disruption ultimately be good for the industry? by Tim Cain

Probably the biggest media story of 2015 was the existential threat posed to the publishing industry by the rise of ad blocking, a threat that shows no signs of going away in 2016. Tim Cain looks at the challenges posed, how publishers are responding and the extent to which ad blocking may actually turn out to be an opportunity!

Posted on: 03 February 2016

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AOP Content and Trends Census 2015 by Tim Cain

The seventh annual AOP Content and Trends Census points to a digital sector focused on data and multiplatform integration, whilst not forgetting the elephant in the room – ad blocking. Tim Cain summarises the main findings of the research.

Posted on: 26 November 2015

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AOP Organisation Census 2015 by Tim Cain

Two clear themes emerge from this year’s AOP Census: the rise of programmatic and the migration to mobile. These trends look likely to underpin many publishers’ investment and staffing decisions in 2015. Tim Cain looks at these and other trends thrown up by the research.

Posted on: 28 May 2015

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AOP Content and Trends Census 2014 by Tim Cain

The sixth annual Content and Trends Census digs below the surface to identify the key challenges facing publishers and their priorities over the next twelve months. Mobile features prominently! Tim Cain looks at this and other themes uncovered by the research.

Posted on: 25 November 2014

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AOP Organisation Census 2014 by Tim Cain

2014 sees predicted growth in digital revenues, similar to the trend of the last three to four years, amongst the UK’s leading digital publishers, according to the results of the latest AOP Organisation Census, with data monetisation emerging as a key priority. Tim Cain looks at the main findings of this year’s research.

Posted on: 19 May 2014

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AOP Content and Trends Census 2013 by Tim Cain

This year’s survey, carried out in July and August by AOP’s Head of Research and Insight, Tim Cain, shows publishers increasingly looking to drive value from data for both content and commercial models.

Posted on: 30 November 2013

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AOP Organisation Census 2013 by Tim Cain

2013 sees an expectation of growth in digital revenues in line with the trend of the last two to three years, amongst the UK’s leading digital publishers, according to the results of the latest AOP Organisation Census. Tim Cain looks at the main findings.

Posted on: 19 May 2013

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AOP Content and Trends Census 2012 by Tim Cain

The AOP has recently published its Content and Trends Census 2012. As always, the Census provides a great deal of valuable insight into digital publishing trends. Tim Cain, head of research and insight at the AOP, summarises the main findings.

Posted on: 12 November 2012

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AOP Organisation Census 2012 by Tim Cain

UK publishers are bullish about prospects for the industry in 2012. That is one of the main findings of the Association of Online Publishers’ annual Organisation Census. Tim Cain summarises the key findings of the research, which indicate that the next 12 months will see growth, expansion and collaboration.

Posted on: 15 May 2012

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AOP Content and Trends Census 2011 by Tim Cain

Tim Cain, head of research and insight at the AOP, summarises the main findings of the recently published Contents and Trends survey, which provides significant insights into the priorities of the UK’s leading digital publishers.

Posted on: 16 November 2011

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AOP Organisation Survey 2011 by Tim Cain

The recently published AOP Organisation Survey shows that publishers are bullish about prospects for the industry in 2011/12. Tim Cain looks at the main findings of the research.

Posted on: 18 May 2011

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The new rules of engagement by Tim Cain

The Association of Online Publishers recently launched a research initiative to improve our understanding of advertising engagement. Tim Cain summarises the findings and assesses what impact they will have on the search for effective metrics.

Posted on: 20 January 2011

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AOP Content and Trends Census 2010 by Tim Cain

The Association of Online Publishers Census is an annual survey of AOP members’ businesses. The Census is split into an ‘Organisation’ survey published in the Spring, and a ‘Content & Trends’ survey published in the Autumn. Tim Cain summarises the main findings of the recently published Contents and Trends survey.

Posted on: 22 November 2010

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AOP Organisation Census 2010 by Tim Cain

The Association of Online Publishers (AOP) Census, currently in its eighth year, is an annual survey of AOP members’ businesses. This is the second year that the Census has been split into an ‘Organisation’ survey published in the Spring, and a ‘Content & Trends’ survey due to be published in Summer 2010. Tim Cain summarises the main findings of the Organisation survey.

Posted on: 19 May 2010

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