Posted on: 01/12/2016
Actionable, real-time user insights is key to long term success for publishers.
74% of users get frustrated if the content they’re served isn’t tailored to their interests. If they’re frustrated, they aren’t going to subscribe to your site. To help you convert your audience from unknown visitors into loyal subscribers, we’ve produced a playbook which will teach you:
* How to use and analyse big data effectively so you can really understand readers, their interests and how they behave.
* How to create compelling reader experiences that increase acquisition, brand advocacy, and engagement.
* How to utilize evergreen content effectively so you can maximize returns from your content and build a sustainable digital business model.