By: Andy Maslen
Posted on: 15/09/2011
How to write web copy so powerful people can’t help buying from you.
Online copywriting – like any other type of copywriting – requires a special mixture of talent, skill and salesmanship. There are also specific issues you have to grapple with, from using hypertext to getting people to open your emails.
In this report, Andy Maslen gives you practical tools and techniques to extend your abilities as a copywriter for all online channels, from websites to e-zines.
About the author: Andy Maslen has over 25 years’ experience as a specialist direct marketing and subscriptions copywriter. He is a Fellow of the IDM and managing director of copywriting agency Sunfish. Andy publishes Maslen on Marketing, a free monthly newsletter, and has written copy for magazines as varied as Top Gear, the Economist, Psychologies, Euromoney, Computeractive and Decanter. He is the author of four books on copywriting.