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The Future of Personalisation in Publishing

From: Cxense
Price: FREE
Posted on: 21/10/2016

Personalisation will help save news organisations. It will allow publishers to increase engagement with their audiences and create an even more relevant experience for readers. 74% of users get frustrated with websites that deliver content they aren’t interested in. To help you increase your digital revenue, we’ve created a free playbook.

In it we discuss:

• How social media has changed the way readers consume your content, and how to overcome the dangers it poses to your business model.

• How you can triple the time spent on site by utilising the Winnipeg Free Press model.

• Why publishers are failing to implement personalised recommendations in an effective way, and how you can do it properly to increase reader acquisition, retention, and advocacy.

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