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UK Publishing Email Benchmarking Survey 2011

From: Adestra
Price: FREE
Posted on: 16/11/2011

Email marketing is a critical communications tool for publishers, a key weapon for retention and acquisition activity. In today’s competitive, challenging climate, digital marketing is all about the data and maximising your digital channels.

This first UK Publishing Email Benchmarking Survey by Adestra and the PPA highlights key points that publishers need to embrace in order to take their email marketing to the next level, including increasing automation, getting to grips with integrating their channels and their data and also getting better with their targeting.

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