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Abacus

21 Southampton Row, London, WC1B 5HA

Abacus helps brands and communities to grow revenues and improve engagement with personalised offers and experiences across multiple channels and product sets.

Our specialist cloud platforms and services manage digital content, websites, paywalls, e-commerce and subscriptions. We also provide sophisticated Single Customer View and membership engagement functionality for both large and small professional institutions and brands across the globe including UK, US, Australia, South America, the Middle East, and Asia. Our clients include Ascential, British Film Institute, Centaur, Christie’s, Conde Nast, EMAP, Gas World, IBC, Law Society, New Scientist, and Royal Society of Chemistry.

Abacus has been ranked in the e-Consultancy Top 100 digital agencies since its inception.

Webvision Cloud – Digital Experience Platform

Webvision Cloud is a GDPR-compliant Digital eXperience Platform, comprising a professional mobile-friendly website, an enterprise-class CMS and a market-leading audience engagement database – all in the cloud. The hierarchical preference centre (Compliance Hub) keeps track of all interactions with your customers so that your organisation can demonstrated lawful consent and ongoing engagement (for legitimate interest).

ADvance – Customer Data Platform

ADvance is our award winning SaaS customer data platform (CDP), comprising a GDPR-compliant multichannel single customer view, customer identity & access management (CIAM) and e-commerce system in one. Combining data from multiple sources allows powerful insights and segmentation to drive dynamically personalised offers and experiences, improving customer engagement and propensity to buy.

The ADvance Services team offers a complete range of cost-effective subscription management and fulfilment bureau services, including account management, customer service, database management, circulation marketing consultancy, ABC and BPA audit management. They can access the cloud-based platform round-the-clock to check issue fulfilment statuses, update customer details, process new order and renewal payments and issue refunds.

For more information about our technology and services, please contact us on +44 20 7766 9810; or by email on info@abacusemedia.com

Contact info
Contact Adrian Remedios
Job title New Business Manager
Tel 020 7766 9810
Mobile 07401 868 144
Email Adrian Remedios
Location
Address Abacus
21 Southampton Row
London
WC1B 5HA
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News
KHL relaunches four sites on Abacus e-Media’s Webvision Cloud platform
22 September 2017
Boat International chooses Abacus e-Media for subs
15 September 2017
IBC365 launches new information service on Webvision Cloud
9 May 2017
Education in Chemistry relaunches with a new responsive site
3 February 2017
Jewish Chronicle migrates onto ADvance
2 February 2017
Law Society Gazette re-launches website using responsive web design
18 January 2017
Plexus launch HSJ Solutions subscription service on Webvision CMS
11 November 2016
Gasworld migrates onto Abacus e-media’s new CXM platform
28 October 2016
Cabinet Maker relaunches site on Webvision Cloud platform
6 October 2016
Abacus e-Media appoints Managing Director
4 May 2016
Abacus e-Media launch new Customer Experience platform
20 April 2016
Bauer selects Abacus e-Media’s ADvance for paid content strategy
5 February 2016
Pulse re-launches with a new responsive site
16 December 2015
EMAP Launch New Responsive Websites across Portfolio
14 December 2015
DataCenter Dynamics goes live with a new responsive site
14 April 2015
Retail Week launches new interactive digital guides
16 December 2014
Ascent completes migration to Advance
15 December 2014
Pharmaceutical Journal website gets a responsive makeover
3 November 2014
Thomson Reuters’ PFIe website re-launches using responsive web design
3 November 2014
Electronics Weekly completes migration to ADvance audience development platform
15 July 2014
Law Society Gazette launches new online directories
2 July 2014
ArtReview completes migration to Advance
25 February 2014
Aspermont completes migration to ADvance
18 February 2014
Abacus e-Media help IPE go ‘mobile first’
17 January 2014
Ozymandias goes live – and goes ‘mobile first!’
19 September 2013
Law Society Gazette now live on Webvision and ADvance platforms
10 September 2013
Music Week completes migration to ADvance
29 August 2013
Abacus e-Media secures £2.25m investment
23 August 2013
Abacus e-Media develops new tablet web app for HSJ
20 August 2013
Abacus e-Media design new Euromoney II site
1 August 2013
IOP re-launch their directory site, designed by Abacus
19 June 2013
New hybrid HTML5 app for Times Higher Education
11 June 2013
IPE adopts Webvision CMS and ADvance from Abacus e-Media
6 June 2013
Laboratory Talk and Building Talk launched using new directory technology
22 May 2013
Granta completes migration to ADvance
15 May 2013
Centaur Media completes move to ADvance platform
15 February 2013
Abacus e-Media acquires Alliance Media
28 September 2011
Abacus e-Media announces management buy out
26 April 2011
Articles
Jewish Chronicle migrates onto ADvance

Jewish Chronicle (JC), has completed the move of their weekly newspaper onto Abacus e-Media’s ADvance platform with social sign on integration.

Author: News Desk
Posted on: 2 February 2017

"The platform gives JC the ability to capture detailed demographic information about their audience."

The online registration and subscription process is powered by ADvance, Abacus e-Media’s cloud-based audience engagement platform. The platform gives JC the ability to capture detailed demographic information about their audience which can be used for segmentation to deliver an engaging and personalised user experience. This includes highly targeted content, advertising and marketing messages via the web and email to the right part of their audience at the right time. JC will also be using ADvance for print subscriptions fulfilment and customer service management.

The project involved two distinct elements in order to help JC drive revenue opportunities and improve audience engagement, and make it easier to sell a wider range of products and service, says Abacus e-Media.

The first was the development of a Classifieds function to help support the purchasing and placement of advertising and announcements. Utilising the e-commerce functionality, the platform manages the purchasing and booking of one-off advertisements, classified listings and announcements. The platform also supports specific variable pricing, which includes permitting the maximum free word allowance before specific pricing levels kick in by the increasing number of words in the ad.

The second development involved integration with Janrain to drive registrations and access control through social media accounts. Users can now utilise their social network profiles to populate the JC registration process and use to authenticate access to the website. With the user’s permission, data can be shared from the social network profile to their JC record, which can be used to help drive a more personalised and engaging online experience.

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