Skip to: Navigation | Content | Footer

Abacus

21 Southampton Row, London, WC1B 5HA

Abacus helps brands and communities to grow revenues and improve engagement with personalised offers and experiences across multiple channels and product sets.

Our specialist cloud platforms and services manage digital content, websites, paywalls, e-commerce and subscriptions. We also provide sophisticated Single Customer View and membership engagement functionality for both large and small professional institutions and brands across the globe including UK, US, Australia, South America, the Middle East, and Asia. Our clients include Ascential, British Film Institute, Centaur, Christie’s, Conde Nast, EMAP, Gas World, IBC, Law Society, New Scientist, and Royal Society of Chemistry.

Abacus has been ranked in the e-Consultancy Top 100 digital agencies since its inception.

Webvision Cloud – Digital Experience Platform

Webvision Cloud is a GDPR-compliant Digital eXperience Platform, comprising a professional mobile-friendly website, an enterprise-class CMS and a market-leading audience engagement database – all in the cloud. The hierarchical preference centre (Compliance Hub) keeps track of all interactions with your customers so that your organisation can demonstrated lawful consent and ongoing engagement (for legitimate interest).

ADvance – Customer Data Platform

ADvance is our award winning SaaS customer data platform (CDP), comprising a GDPR-compliant multichannel single customer view, customer identity & access management (CIAM) and e-commerce system in one. Combining data from multiple sources allows powerful insights and segmentation to drive dynamically personalised offers and experiences, improving customer engagement and propensity to buy.

The ADvance Services team offers a complete range of cost-effective subscription management and fulfilment bureau services, including account management, customer service, database management, circulation marketing consultancy, ABC and BPA audit management. They can access the cloud-based platform round-the-clock to check issue fulfilment statuses, update customer details, process new order and renewal payments and issue refunds.

For more information about our technology and services, please contact us on +44 20 7766 9810; or by email on info@abacusemedia.com

Contact info
Contact Adrian Remedios
Job title New Business Manager
Tel 020 7766 9810
Mobile 07401 868 144
Email Adrian Remedios
Location
Address Abacus
21 Southampton Row
London
WC1B 5HA
View large map
News
KHL relaunches four sites on Abacus e-Media’s Webvision Cloud platform
22 September 2017
Boat International chooses Abacus e-Media for subs
15 September 2017
IBC365 launches new information service on Webvision Cloud
9 May 2017
Education in Chemistry relaunches with a new responsive site
3 February 2017
Jewish Chronicle migrates onto ADvance
2 February 2017
Law Society Gazette re-launches website using responsive web design
18 January 2017
Plexus launch HSJ Solutions subscription service on Webvision CMS
11 November 2016
Gasworld migrates onto Abacus e-media’s new CXM platform
28 October 2016
Cabinet Maker relaunches site on Webvision Cloud platform
6 October 2016
Abacus e-Media appoints Managing Director
4 May 2016
Abacus e-Media launch new Customer Experience platform
20 April 2016
Bauer selects Abacus e-Media’s ADvance for paid content strategy
5 February 2016
Pulse re-launches with a new responsive site
16 December 2015
EMAP Launch New Responsive Websites across Portfolio
14 December 2015
DataCenter Dynamics goes live with a new responsive site
14 April 2015
Retail Week launches new interactive digital guides
16 December 2014
Ascent completes migration to Advance
15 December 2014
Pharmaceutical Journal website gets a responsive makeover
3 November 2014
Thomson Reuters’ PFIe website re-launches using responsive web design
3 November 2014
Electronics Weekly completes migration to ADvance audience development platform
15 July 2014
Law Society Gazette launches new online directories
2 July 2014
ArtReview completes migration to Advance
25 February 2014
Aspermont completes migration to ADvance
18 February 2014
Abacus e-Media help IPE go ‘mobile first’
17 January 2014
Ozymandias goes live – and goes ‘mobile first!’
19 September 2013
Law Society Gazette now live on Webvision and ADvance platforms
10 September 2013
Music Week completes migration to ADvance
29 August 2013
Abacus e-Media secures £2.25m investment
23 August 2013
Abacus e-Media develops new tablet web app for HSJ
20 August 2013
Abacus e-Media design new Euromoney II site
1 August 2013
IOP re-launch their directory site, designed by Abacus
19 June 2013
New hybrid HTML5 app for Times Higher Education
11 June 2013
IPE adopts Webvision CMS and ADvance from Abacus e-Media
6 June 2013
Laboratory Talk and Building Talk launched using new directory technology
22 May 2013
Granta completes migration to ADvance
15 May 2013
Centaur Media completes move to ADvance platform
15 February 2013
Abacus e-Media acquires Alliance Media
28 September 2011
Abacus e-Media announces management buy out
26 April 2011
Articles
Abacus e-Media design new Euromoney II site

In May, Euromoney Institutional Investor launched a new business information and data service to provide insight on the characteristics of sovereign wealth funds.

Author: News Desk
Posted on: 1 August 2013

Abacus e-Media was commissioned to work on the project in the discovery, branding and design phases for the Sovereign Wealth Center (SWC) website. Abacus summarised their involvement as follows:

Abacus e-Media design new Euromoney II siteBranding

Abacus worked with the SWC team to define and create the brand identity for the site as well as offline collateral. The logo mixes stylised monogram of made of the S and W with a contemporary yet traditional logotype to create a strong visual brand. The monogram provides a jewel that can be used alone to promote the SWC. The colours used were designed to distinguish SWC from other financial data providers, while continuing to appeal to the market’s generally traditional tastes.

Discovery

Working alongside market intelligence from Think Media Consultancy, Abacus created site user personas to represent and guide the team in visualising the audience and user journeys. The personas allowed the team to explore the different needs of the core audience, while ensuring that there was a strong product for those that would dip in and out when they needed information related to the sovereign wealth market.

Wireframes and Design/Visual Design

Working with the SWC team, Abacus developed page-by-page wireframes covering the main aspects of the site. It was important to enable users to see the relationship between the editorial content and the underlying data and not to produce a silo of data that was separate to the analysis.

As far as the design language was concerned, legibility and clarity were the main factors to take into account. The end result is a simple but highly effective business intelligence product for an increasingly important financial market.

Victoria Barbary, Sovereign Wealth Center Director, said: “Abacus really did help shape how we thought about this project in terms of linking the data and content, which actually is one of the best parts of the site.”

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration