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21 Southampton Row, London, WC1B 5HA

Abacus helps brands and communities to grow revenues and improve engagement with personalised offers and experiences across multiple channels and product sets.

Our specialist cloud platforms and services manage digital content, websites, paywalls, e-commerce and subscriptions. We also provide sophisticated Single Customer View and membership engagement functionality for both large and small professional institutions and brands across the globe including UK, US, Australia, South America, the Middle East, and Asia. Our clients include Ascential, British Film Institute, Centaur, Christie’s, Conde Nast, EMAP, Gas World, IBC, Law Society, New Scientist, and Royal Society of Chemistry.

Abacus has been ranked in the e-Consultancy Top 100 digital agencies since its inception.

Webvision Cloud – Digital Experience Platform

Webvision Cloud is a GDPR-compliant Digital eXperience Platform, comprising a professional mobile-friendly website, an enterprise-class CMS and a market-leading audience engagement database – all in the cloud. The hierarchical preference centre (Compliance Hub) keeps track of all interactions with your customers so that your organisation can demonstrated lawful consent and ongoing engagement (for legitimate interest).

ADvance – Customer Data Platform

ADvance is our award winning SaaS customer data platform (CDP), comprising a GDPR-compliant multichannel single customer view, customer identity & access management (CIAM) and e-commerce system in one. Combining data from multiple sources allows powerful insights and segmentation to drive dynamically personalised offers and experiences, improving customer engagement and propensity to buy.

The ADvance Services team offers a complete range of cost-effective subscription management and fulfilment bureau services, including account management, customer service, database management, circulation marketing consultancy, ABC and BPA audit management. They can access the cloud-based platform round-the-clock to check issue fulfilment statuses, update customer details, process new order and renewal payments and issue refunds.

For more information about our technology and services, please contact us on +44 20 7766 9810; or by email on

Contact info
Contact Adrian Remedios
Job title New Business Manager
Tel 020 7766 9810
Mobile 07401 868 144
Email Adrian Remedios
Address Abacus
21 Southampton Row
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KHL relaunches four sites on Abacus e-Media’s Webvision Cloud platform
22 September 2017
Boat International chooses Abacus e-Media for subs
15 September 2017
IBC365 launches new information service on Webvision Cloud
9 May 2017
Education in Chemistry relaunches with a new responsive site
3 February 2017
Jewish Chronicle migrates onto ADvance
2 February 2017
Law Society Gazette re-launches website using responsive web design
18 January 2017
Plexus launch HSJ Solutions subscription service on Webvision CMS
11 November 2016
Gasworld migrates onto Abacus e-media’s new CXM platform
28 October 2016
Cabinet Maker relaunches site on Webvision Cloud platform
6 October 2016
Abacus e-Media appoints Managing Director
4 May 2016
Abacus e-Media launch new Customer Experience platform
20 April 2016
Bauer selects Abacus e-Media’s ADvance for paid content strategy
5 February 2016
Pulse re-launches with a new responsive site
16 December 2015
EMAP Launch New Responsive Websites across Portfolio
14 December 2015
DataCenter Dynamics goes live with a new responsive site
14 April 2015
Retail Week launches new interactive digital guides
16 December 2014
Ascent completes migration to Advance
15 December 2014
Pharmaceutical Journal website gets a responsive makeover
3 November 2014
Thomson Reuters’ PFIe website re-launches using responsive web design
3 November 2014
Electronics Weekly completes migration to ADvance audience development platform
15 July 2014
Law Society Gazette launches new online directories
2 July 2014
ArtReview completes migration to Advance
25 February 2014
Aspermont completes migration to ADvance
18 February 2014
Abacus e-Media help IPE go ‘mobile first’
17 January 2014
Ozymandias goes live – and goes ‘mobile first!’
19 September 2013
Law Society Gazette now live on Webvision and ADvance platforms
10 September 2013
Music Week completes migration to ADvance
29 August 2013
Abacus e-Media secures £2.25m investment
23 August 2013
Abacus e-Media develops new tablet web app for HSJ
20 August 2013
Abacus e-Media design new Euromoney II site
1 August 2013
IOP re-launch their directory site, designed by Abacus
19 June 2013
New hybrid HTML5 app for Times Higher Education
11 June 2013
IPE adopts Webvision CMS and ADvance from Abacus e-Media
6 June 2013
Laboratory Talk and Building Talk launched using new directory technology
22 May 2013
Granta completes migration to ADvance
15 May 2013
Centaur Media completes move to ADvance platform
15 February 2013
Abacus e-Media acquires Alliance Media
28 September 2011
Abacus e-Media announces management buy out
26 April 2011
EMAP Launch New Responsive Websites across Portfolio

EMAP, part of the Top Right Group, has been working with Abacus e-Media on a major project to upgrade fifteen major brands to the latest version of the Webvision CMS.

Author: News Desk
Posted on: 14 December 2015

Daniel Murphy: "The first wave of site launches signals the beginning of a strategic shift for EMAP."

Most importantly, this version incorporates responsive web design, which according to Oliver Merlin, Operations Director at EMAP is “critical to our approach to business. We look at everything through a mobile lens. We know that our customers are moving to mobile, and responsive web design ensures that no matter what mobile device our customers choose to use, the experience will be consistently excellent.” The responsive upgrade project, which includes Abacus redesigning all fifteen websites, has completed the final phase of the roll-out.

The move by customers to mobile is being tracked by EMAP who have seen the split between mobile and desktop grow from 50:50 to closer to 80:20, although there is variation between the different brands.

EMAP first installed Webvision in 2008. Around 150 journalists, plus freelancers, now use the platform everyday to create and upload their content across the entire EMAP portfolio, including Retail Week, MEED and Health Service Journal. The company is focussing on a mobile first corporate subscriptions model, developing multiple revenue streams via paid for content and events, and growing their customer base. Paid for content has grown from 31% of revenue to 43% with the target to go over the 50% mark. Being able to offer engaging content, regardless of the device by which it is accessed, is fundamental to EMAP’s strategy, and this is being delivered with the new Webvision implementation, says Abacus e-Media.

Webvision is integrated with a number of other technologies, including HP Autonomy IDOL, Madgex Job boards, plus a number of other data and e-learning products.

Mark Coster, Technology Development Director at EMAP: “Over the years we have developed a strong partnership with Abacus. They have a thorough understanding of our business and have very good project management skills. Webvision has performed consistently well and this latest version will, we believe, transform the experience of our users.”

Daniel Murphy, Director at Abacus e-Media said, “the first wave of site launches signals the beginning of a strategic shift for EMAP, in terms of meeting the demands of their customer base with a professional mobile web experience, and we are delighted to be working with them to help deliver their digital strategy.”

Retail Week, the first brand to unveil their new responsive website stated on their website: “Over the past few years we have witnessed a significant shift in how you, our customers, find, read and engage with our content. To support this change all our content is now digital first and 70% of our content is online only, including hundreds of videos, infographics and store galleries. Today, we are excited to reveal that we have redesigned our website with you in mind. We know that many subscribers want the latest content on the go, so we’ve made responsive – meaning no matter how you access our website, either via laptop, tablet or smartphone, you will get the same quality experience.”

According to Abacus e-Media, Webvision CMS supports genuine multichannel publishing, having one CMS where all content production can be controlled through a single workflow and delivered to each channel (web, mobile, tablet and print).

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