Steve Feigen: "We’ve taken all our experience of the digital publishing market ... and baked it into Webvision Cloud."
Straight out-of-the-box, Webvision Cloud, offers a sophisticated and fully responsive website that delivers an elegant user experience across desktop, tablet and phone, complete with the rich feature set today’s online customers expect to find on any modern publishing site, says Abacus e-Media.
Alongside these powerful website publishing tools comes a fully integrated audience engagement module that allows publishers to sell premium subscription products and selectively gate and personalise content and advertising. And because all this is delivered in one integrated solution, Webvision Cloud delivers a single customer view that can easily be leveraged to drive marketing campaigns and audience segmentation.
So, continues Abacus e-Media, in one affordable package, Webvision Cloud supports the development of a complete digital publishing strategy proposition.
Adopting Webvision Cloud also provides publishers with a competitive and predictable cost model. As a cloud-based platform, continuous and transparent upgrades mean customers are always running on the latest version of the software with no extra charge for upgrades, and its inbuilt flexibility reduces the need for expensive design and development resources. Webvision Cloud presents a risk-free alternative to Open Source solutions with transparent, upfront pricing and significantly reduced Total Cost of Ownership (TCO). This combination of flexibility, functionality and affordability is what makes Webvision Cloud such an attractive proposition for small and medium-sized businesses, says Abacus e-Media.
Independent business publisher Information Publications will become the first organisation to adopt the Webvision Cloud platform. Their weekly print magazine, Cabinet Maker, has a paid circulation of 3,500 readers, both online and offline. “We’re determined to utilise the Webvision Cloud to become a ‘data-driven business’ and increase revenue by leveraging our existing content and creating new products to sell to our marketplace. Webvision Cloud will give us a real competitive edge by providing digital publishing tools used by the big publishers at a price we can afford,” says Debbie Johnson, Managing Director of Information Publications.
As a long-term supplier to the publishing and membership sectors, Abacus sees Webvision Cloud as an important addition to its portfolio. Steve Feigen, CEO of Abacus e-Media, explains: “We’ve taken all our experience of the digital publishing market working with clients such as Thomson Reuters, EMAP, UBM, Bauer and member bodies like the Law Society and Royal Pharmaceutical Society, and baked it into Webvision Cloud. So our platform can support your business no matter how much content you produce and what level of flexibility you need around presentation.
Uniquely, Webvision Cloud gives you just as much flexibility and adaptability around your business model – so you can try different paywall and gating regimes to see exactly what works best for all the content and services you provide. And underpinning all this is a comprehensive customer database that you can use to help you make these decisions. It’s a completely unique proposition made affordable thanks to cloud-based technology.”