Asendia launches cross-border e-commerce microsite and pocket guide for retailers
The Pocket Guide provides useful tips for expanding a business into new markets.
Asendia is sharing its expertise in cross-border e-commerce by setting up a dedicated microsite, designed to make cross-border commerce easy and reliable.
On the site – available in English, Spanish, Italian, German, and Swedish – retailers can complete a self-assessment tool (FitCheck) to find out about how
their business can optimise its cross-border shopping experience, say the company.
Visitors can also explore the different steps to be considered when evaluating cross-border opportunities.
As an additional support tool, visitors to the microsite can download the free 2015 Pocket Guide to Cross-Border E-commerce. Across forty six pages, the
Pocket Guide provides useful tips for expanding a business into new markets. It covers three regions (Europe, Americas and Asia Pacific) and ten countries
(France, Switzerland, UK, Germany, Italy, Norway, USA, Brazil, Australia and China).
The Pocket Guide is available in four languages – English, Spanish, Italian and German – and provides the support needed to take the next step in
cross-border e-commerce, with local knowledge and expert advice.
“As potential customers grow in confidence when buying cross-border, it is important to meet any challenges, such as logistics and technology”, said Manuel
Bonnin, Asendia’s Head of Industry, Distance Selling and E-commerce. The Pocket Guide can therefore offer valuable “advice on how to handle returns
management, cultural expectations, and how to deliver the best experience for customers.”
Further to the microsite, Asendia is providing free access to its online know-how blog where it regularly produces insights on the burgeoning e-commerce
Asendia is also offering a series of free downloadable and comprehensive white papers on key destinations for e-commerce, including France, Switzerland,
the USA, and Germany. Retailers who intend to expand cross-border have to face specific challenges depending on the markets they are targeting. Useful
information and practical know-how is therefore essential if new market entrants are to avoid the mistakes previously made by other businesses.