Skip to: Navigation | Content | Footer

BrightGen

Princes Trust House, 7-9 Eldon Street, London, EC2M 7LS

Advertising is now cross-media. Print, digital, social - you probably need them all. And advertisers want to be able to quickly and easily book packages that take advantage of multiple platforms. BrightMedia is an end-to-end solution for cross-media ad sales, making the booking process easy and quick. And, it opens up the possibility of self-service and mobile.

BrightMedia is configured to fit your business and products, managing inventory and the sales process, saving your sales team time and allowing you to protect and grow advertising revenue. Set rules in line with your business today, create bundles and apply discounts. And when the next ad innovation arrives, simply update the rules to fit.

Two of the UK’s leading national newspaper publishers, Northern & Shell and The Guardian have implemented BrightMedia. We also work with number of UK publishing companies, including Jobsite, Macmillan, Nature Publishing and Trinity Mirror Digital Recruitment.

BrightMedia is built on Salesforce, the world’s #1 cloud platform, allowing your business to take advantage of all the benefits of cloud-based technology.

Key features

• Built for cross-media ad sales

• Inventory management

• Reporting & analytics

• Mobile optimised

• Customer self-service capabilities

• Integration to programmatic trading platforms

• Cloud-based and integrated with Salesforce

For more information, visit www2.brightgen.com/brightmedia

Appears in the following categories:

Contact info
Contact Steve Warner
Job title Sales & Marketing Director
Tel 01376 520 578
Email Steve Warner
Location
Address BrightGen
Princes Trust House
7-9 Eldon Street
London
EC2M 7LS
View large map
Hubert Burda Media selects BrightGen

Hubert Burda Media has selected BrightGen and its advertising sales solution BrightMedia, to power its new company AdTech Factory, which is due to launch later this year.

Author: News Desk
Posted on: 7 June 2016

Steve Warner: "Our partnership with Burda is a great endorsement of BrightMedia and its relevance in today’s ever changing ad sales environment."

The nine month implementation programme will see BrightMedia, an end-to-end solution for cross-media ad sales built on the Salesforce platform, replace SAP and IS-MAM, Burda’s existing CRM and ad booking system. The new company, AdTech Factory, is an advertising operations company that will act as an outsourced ad operations and ad management engine room for publishing houses in Germany and throughout Europe, the first of which will be Burda itself.

Michael Fischer, Director Finance & Operations, Hubert Burda Media, and CEO, AdTech Factory, comments: “After reviewing several options in the market, we selected BrightMedia because of its flexibility to adapt and evolve as our business needs and the industry changes in the future. Since working with BrightGen, we have found their approach, their passion and dedication to our project and the work they have produced exceptional.”

BrightMedia officially launched as a Salesforce Fullforce Media Solution in December 2015 and integrates Salesforce into the advertising sales process. It extends core Salesforce CRM functionality into a unified ad booking process for print and digital media, from opportunity and quotation through to fulfillment and billing. BrightMedia also provides inventory management and pricing, which supports programmatic trading, says BrightGen.

“We are delighted to be working with Burda on this innovative and exciting project for the German market. Our partnership with Burda is a great endorsement of BrightMedia and its relevance in today’s ever changing ad sales environment,” says Steve Warner, Sales Director at BrightGen.

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration