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Global Media Hub

Nicholson House, 41 Thames Street, Weybridge, Surrey, KT13 8JG

“Global Media Hub helped to create an effective and enviable distribution model. The level of support and flexibility Global Media Hub gave us far outweighs anything I have experienced over my considerable years in this industry.” David Barker, Dennis Publishing

We are the UK’s only independent distributor specialising in global placement of magazines. Accredited by ABC, and an associate member of BPA, we work with you to create a fresh and unique distribution. We understand the importance of brand exposure and our services give you the chance to create a bond with your audience that will last long after they finish reading your publication.

Our services:

  • Global Product Placement: We have over 30 different venue types to choose from to match your target demographic in countries across the globe. Our placement varies widely, from Morgan Stanley in Canary Wharf to private jets in the Hamptons. We arrange hand deliveries in the Côte d’Azur, placement in New York hotels, and everywhere in between. We also provide publishers with valuable distribution reporting including venue demographics and photographs of your magazine in-situ.
  • Brand to Hand provides a chance to personally interact with each of your potential readers. It is the most direct route to your audience, placing your title right in their hands.
  • Events: The right event can provide invaluable brand exposure for your magazine. We can provide access to Wimbledon, Grand Prix events in Monaco and Silverstone, Baselworld, international fashion weeks, the World Economic Forum and hundreds more.
  • Corporate Racks: We own and merchandise racks in prestigious offices across London. We have several racks in Canary Wharf, in offices and luxury apartments, providing you with the chance to reach affluent decision makers. These racks are merchandised 5 days a week.
  • Cruise Ships: We provide exclusive access to stands across the UK’s cruise terminals. In 2017 there were 1.8 million passengers with access to our clients’ magazines. Each rack in Southampton has a media screen which can be utilised by publishers.
  • Logistics play a vital role in your circulation and we provide our clients with extremely competitive rates. We have saved clients up to £15,000 per issue. We can provide a quote for your current bulk and parcel deliveries, single copy mailings, print-site collection and hand deliveries to business and residential addresses.

Contact info
Contact Stephanie Hyde
Job title Director
Tel 01932 450 709
Email Stephanie Hyde
Location
Address Global Media Hub
Nicholson House
41 Thames Street
Weybridge
Surrey
KT13 8JG
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Articles
FEATURE
Succeeding in the Free Market

In recent years, there has been a surge in the launch of free titles. Having worked in the free distribution sector for thirteen years, Global Media Hub’s Stephanie Hyde is well placed to know what works and what doesn’t in the free distribution market.

Stephanie Hyde

Posted on: 08 May 2016

There is one area of print publishing that is booming – welcome to the free sector!

Last autumn saw two high profile new arrivals. Dennis Publishing launched Coach, a new health, fitness and wellbeing magazine for men, and Time Inc UK relaunched iconic music magazine NME.

Both these launches have proved very successful. Each one, despite using the same freemium model, had very different distribution strategies and goals. ‘Free’ is not a one size fits all solution any more than ‘newsstand’ or ‘subscriptions’ are. It is much more than just sticking someone in a brightly coloured tabard outside Oxford Circus tube.

Global Media Hub, a company formed last April to provide bespoke distribution solutions and strategies for publishers, worked on both launches.

From my experience with these, and other launches, I think there are seven key components for success in the free sector:

1. Define your target audience

This is the first step with any launch, in any sector. Define, as tightly as possible, who you expect to read the title; age, sex, location, income, interests and any other demographic information you can glean to build a clear profile of your reader.

2. Work out where they’ll be and when

Calculate where the highest concentration of your target market will be and when they’ll be there. Think laterally and be imaginative. You might have a pre-conceived idea of where free distribution activity takes place, and the chances are that you’ll be surprised by the range of options a good distributor can provide. My advice is, talk to us as early as possible in the planning process.

3. Choose the right distributor

The choice of distributor can make or break the whole project, so choose carefully. How many routes to market can they offer? How experienced is their account management team? What is their client base and how relevant is it to your situation?

At Global Media Hub, we have a strong track record of working with publishers. We have invested heavily in setting up our own valuable routes to market, like our merchandised racks at top corporate venues, luxury apartments, cruise ship terminals, private health facilities and universities. We have also recently invested in our own network of liveried vans and drivers so we have more control of our distribution.

4. Ensure credible reporting

By definition, the free market is ad funded, so credible and transparent circulation reporting is absolutely essential. We are ABC accredited, and I would suggest that this is a minimum requirement for any distributor. The ABC audits our distribution systems and paperwork in-depth and, coupled with the venue checks they run, this gives our publisher clients (and their advertising clients!) the peace of mind of knowing that there is full compliance throughout. We are also associate members of the BPA, another audit body used by some of our clients.

5. Review, learn, adapt… and repeat

Try to build in a process of continual improvement through post activity reporting and review. Meet regularly with your distributor to refine your strategy, to plug gaps and to take advantage of new opportunities as they arise. We’ve designed a post-activity reporting template whereby we supply both photos and detailed feedback of activity undertaken, including recommendations for distribution changes. Circulation planning is never done – it has to continuously evolve.

6. Support your ad team!

Ultimately, your free title will sink or swim on the success of your commercial teams, so they need all the support you can give them. They need to be fully au fait with the distribution plan so that they can effectively sell the concept. A good distributor will work closely with you to educate the advertising team on the full detail of the distribution plan including the science behind the original selection of venues, the allocations, the venue demographics/footfall, whilst highlighting the key USPs of the strategy.

7. Support your free title

Getting the distribution plan right, crucial though it is, is only part of the story. You need to build awareness of the title through marketing, social media and promotions – using all the channels and expertise at your disposal to create a buzz around your magazine.

Each title will have different objectives and priorities and the distributor should work closely with the publisher to build the perfect distribution plan for their title. With over 200 free publications within the UK alone, effective distribution is vital in order for a title to remain competitive in an increasingly crowded marketplace.

“You might have a pre-conceived idea of where free distribution activity takes place, and the chances are that you’ll be surprised by the range of options a good distributor can provide.”

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