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MPP Global

401 Faraday Street, Birchwood Park, Warrington, WA3 6GA

MPP Global delivers the only fully integrated cloud platform to identify, engage and monetise digital audiences in the media & entertainment industries.

From metering and profiling to promotions, payments, subscriptions and analytics, eSuite powers organisations to extract maximum value from their content and embrace monetisation opportunities prevalent in today's digital landscape.

Founded in 2000, with offices throughout Europe, USA, South America and Australia, MPP Global has an impressive track record of helping companies create successful business models.

Clients include Sky, The Times, McClatchy, The Football League, L'Équipe, Racing Post, Daily Mail, Local Media Group, New Zealand Herald, Debenhams, Philips and The Irish Times.

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MPP Global partners with Lineup Systems

MPP Global, who deliver eSuite, the integrated eCommerce platform, has announced a partnership with Lineup Systems, whose AdPoint product is the advertising platform solution for some of the world’s major media brands.

Author: News Desk
Posted on: 9 December 2016

Paul Johnson: "We are both leaders in our respective fields serving the media industry."

AdPoint provides publishers with a single lead to billing advertising solution, providing insight and valuable real-time data to clients. Smart automation tools add efficiency and transparency to ad-production workflows to maximise revenue and business efficiency.

The integration with eSuite enables Lineup customers to take advantage of the transaction processing capability which MPP Global has developed from working with media companies over the last two decades. This capability ensures that publisher’s customers can pay in any currency, using any payment type or method.

The partnership between Lineup and MPP Global solidifies both company’s goals to provide publishing organisations with the tools they need to develop audiences and grow digital revenues, say the two companies.

Lineup required a partner who held Level 1 PCI-DSS compliancy and that led the company to MPP Global. By obtaining the highest level of standards of PCI accreditation, all client’s payment data is handled securely, says MPP Global.

Speaking on the partnership, Michael Mendoza, CEO at Lineup Systems, said, “We have worked with several payment processing providers in the past, and MPP Global have been the best fit for Lineup. Like us, they understand the media industry and the specific requirements of publishing businesses to deliver the highest level of payment security, which we know our customers can trust.”

Paul Johnson, CEO at MPP Global, said, “This is a great partnership between MPP Global and Lineup Systems as we are both leaders in our respective fields serving the media industry. Due to the agile way we both operate there is a technological fit between our organisations that will yield complementary benefits.”

Johnson added, “we recognise Lineup Systems expertise as the leading advertising solution to publishing companies around the world and believe that working together will help us to exceed our ambitious growth plans.”

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