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MPP Global

401 Faraday Street, Birchwood Park, Warrington, WA3 6GA

MPP Global delivers the only fully integrated cloud platform to identify, engage and monetise digital audiences in the media & entertainment industries.

From metering and profiling to promotions, payments, subscriptions and analytics, eSuite powers organisations to extract maximum value from their content and embrace monetisation opportunities prevalent in today's digital landscape.

Founded in 2000, with offices throughout Europe, USA, South America and Australia, MPP Global has an impressive track record of helping companies create successful business models.

Clients include Sky, The Times, McClatchy, The Football League, L'Équipe, Racing Post, Daily Mail, Local Media Group, New Zealand Herald, Debenhams, Philips and The Irish Times.

Appears in the following categories:

MPP Global Powers Identity Management, CRM & eCommerce For MyMail

dmg media, the company behind the The Daily Mail and The Mail on Sunday, Metro as well as MailOnline and Elite Daily, has further extended its relationship with MPP Global to support the launch of a new customer portal, MyMail.

Author: News Desk
Posted on: 7 April 2015

MyMail builds on the incredible success of the Mail Rewards Club and provides a rich gateway to the loyalty benefits and the wider Mail commerce sites, says MPP Global.

MPP Global technology also provides registration and subscription billing functionality to the tablet edition of the Daily Mail and the You Beauty Discovery beauty box.

dmg media is underpinning parts of its digital strategy using MPP Global’s eSuite, the market leading cloud-based Identity Management, CRM and eCommerce platform. More than 800,000 customer records were migrated into eSuite as part of the project, ensuring that all relevant customer information is housed in one place.

eSuite’s Identity and CRM module enables the complete customer lifecycle from registration, authentication and single-sign-on, whilst providing a single, centralised view of all customers. Identity and CRM provides the bedrock to launch additional services such as gamification, online shopping and subscriptions.

eSuite’s eCommerce and Billing module, which includes one-click payments and eWallet capability, enables dmg media to retail a range of digital or physical products across multiple devices; also centralising revenues through a single platform.

Subscription management controls the entire billing lifecycle of a subscription and enables powerful content bundling, says MPP Global. dmg media can create payment schedules, subscription packages and manage recurring payments; in addition to providing subscriptions as a gift for customers who feel the Mail products would be enjoyed by family or friends.

"The launch of MyMail speaks to our commitment to providing a more valuable and simplified online environment for our clients," said Chris Cheney, CTO at MPP Global.

Steve Homan, CIO at dmg media, said: “With MPP Global’s Identity, CRM and eCommerce platform at the heart of the MyMail platform we now have a central account and payment engine that opens up a number of exciting opportunities across our digital assets.”

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