"The streamlined workflow means that minimum resource is required to create and manage this feed-driven app."
The Independent’s new daily tablet edition offers both a digital replica of the daily paper in PDF format, and an interactive app driven by content feeds.
For the interactive app, selected editorial content is divided into sections and then fed into pre-designed templates which work in both portrait and
landscape mode. Tablet optimised editions can be published multiple times per day, keeping the content up-to-date and ensuring that readers have access to
the latest news stories. The streamlined workflow means that minimum resource is required to create and manage this feed-driven app, says PageSuite.
The Independent’s app features built-in subscriptions that provide users with full access to the daily edition and supplements which can be downloaded and
read whilst on the move. The Independent offer a 7-day, one-month or annual subscription which can be purchased within the app. Inside the app readers will
also find IAB standard MPU and Leaderboard ad units, plus high-impact full page interstitials which enable the publisher to monetise the interactive
edition and generate digital revenue.
Simon Fry, Mobile & Tablet Product Manager at the Independent, i and London Evening Standard said: “We know from user feedback that while some
consumers are happy reading the PDF of the paper each day, others want a more interactive and up to date edition on the tablet. This new app allows us to
provide the best of both to our readers with an interactive edition updated several times a day and PDFs of the paper and all magazines and supplements. It
also provides great commercial opportunities for brands, and makes the buying process simple by utilising ad formats with which they are already familiar.
The Independent’s app, powered by PageSuite Live, includes a replica PDF edition for readers who prefer reading news in the traditional style. Readers can
also access supplements and archived editions which can be downloaded and read offline. The app includes an interactive ‘puzzles’ section, a live weather
feed, commenting options, social sharing functionality and an article index for easy navigation.
The launch of this app follows the launch of the London Evening Standard which is available to download on iOS and Android devices.
You can download the Independent tablet app for iOS and Kindle Fire.
PageSuite says: “PageSuite is a leading digital, mobile and tablet publishing company that provides strategic solutions for future focussed publishers.
Their speciality lies in working directly with newspaper and magazine publishers to help them deliver engaging content through multiple channels, cutting
print and distribution costs and enhancing the end-user experience.”