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Self Select Distribution

Distribution House, Unit 3 Bridgebank Industrial Estate, Taylor Street, Horwich, Bolton, BL6 7PD

Self Select Distribution (SSD) offer publishers of free magazines and newspapers a distribution service into the UK’s leading supermarkets including Tesco, Sainsbury’s, Asda, Morrisons, Co-op and Homebase.

Free newspapers and magazines have grown significantly in the last five years as publishers adapt strategy to capture a changing readership who are now able to readily access news, feature and content on phones and tablets and have subsequently cut back on paid-for magazine and newspapers purchases.

High footfall

Supermarkets offer a very high weekly footfall of local shoppers as the majority of consumers still visit a major store at least once per week. A diverse range of free publications have become an integral part of the customer service at major grocery stores in the UK with millions of copies picked up each week from branded instore displays. Major supermarket brands also appeal to both major advertising agencies and local advertisers as the pick-up method of distribution continues to develop.

Every free copy is taken by conscious choice by discerning shoppers from a range of free titles which helps to deliver good quality response to advertisers. Publishers can either target by socio-economic profile, by postcode, by town or by region depending on the individual strategy.

UK wide

Geographically, SSD can offer distribution into stores from Inverness to Plymouth and everywhere in between. A range of regional warehousing takes delivery of bulk copies from printers across the UK and stores them until distribution is required

SSD’s flexible approach to developing small entrepreneurial publishers allows anyone to launch a free local publication and gain access to a proven network of 6,000+ stores across the UK. Publishers can start with a single store in their local town and then grow distribution as revenue increases which allows publications to flourish with no hidden costs or onerous long term contracts.

ABC accredited

SSD are ABC accredited which means that publishers can claim copies on their circulation certificates. Proof of delivery photographs are taken on every visit and pick up reports ensure copies are displayed and managed effectively. Handheld PDAs provide real time information to the SSD team and give publishers confidence and satisfaction that their publication has been distributed effectively.

Current clients include Evening Standard, Trinity Mirror, Local World, Newsquest, Johnston Press and a large variety of local independent publishers and entrepreneurs who are growing and developing their free titles via SSD.

Appears in the following categories:

Contact info
Contact Andy Barker
Job title Sales & Marketing Director
Tel 01204 667 123
Fax 01204 667 345
Email Andy Barker
Address Self Select Distribution
Distribution House
Unit 3 Bridgebank Industrial Estate
Taylor Street, Horwich
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Launch: Your Local Paper

A new independent newspaper is being launched later this month covering West Norfolk.

Author: News Desk
Posted on: 6 March 2013

Your Local Paper is a new-look paper which will be out every Friday and have 20,000 copies available from a range of outlets, including supermarkets and newsagents, say the publishers.

Launch: Your Local PaperThe area’s three towns of King’s Lynn, Downham Market, and Hunstanton along with the large coastal village of Heacham will also see copies of Your Local Paper handed to shoppers and visitors each Friday.

The team behind the project has many years experience in newspapers and include managing director Alan Taylor, editor Donna Semmens and news editor Daisy Wallage.

“We have had fantastic support for the paper from advertisers. Readers are keen to have an alternative to paying for their local news and free papers have changed, they are no longer the poor relation to their paid-for counterparts.

“We are very much a part of the local community where we all live and the emphasis is very much on the word local – hence the name,” said Alan.

He has previously worked for both Archant, at the Eastern Daily Press (EDP) and the Johnston Press-owned Lynn News, a paid-for twice-weekly.

“There is definitely room in the market for us – advertisers are telling us they want an alternative and the readers don’t always want to be paying around £1 for their local newspapers,” said Alan.

Donna has worked as a journalist in Norfolk for 25 years and was most recently with the EDP. Prior to that she was news editor at the Lynn News for 13 years having left the Diss Express as deputy editor.

“This is a great project to be a part of – we are completely independent so don’t have to dance to anyone else’s tune. We will produce a local paper serving our community and creating a viable platform for our advertisers. West Norfolk is a great place to live and we want to reflect the good things going on as well as reporting the traditional, harder news stories.

“We know there will be people out there who maintain that printed papers have had their day – well we know that’s not the case here and we know our community wants to pick-up a local paper for a good read.”

Self Select Distribution will distribute copies of Your Local Paper to major supermarkets across West Norfolk and is a market leader in the distribution of free newspapers. It has recently become an ABC approved Bulk Distribution associate. 

Andy Barker, Sales and Marketing Director said: “Self Select are delighted to support Alan Taylor and his team with the distribution of copies to major retailers such as Tesco, Sainsbury’s, Asda, Morrison’s and Co-op stores. I’m sure from the plans that I’ve seen that Your Local Paper will be fantastic local newspaper for West Norfolk with a firm focus on giving readers quality local editorial, news and features in a handy sized format”

Your Local Paper is a handy half-Berliner size and is being printed by The Guardian print centre.

Account managers Gary Bush and Karen Everitt, are also part of the team.

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