The news follows investment of €2.3m in late 2021 and new hires in H1, with more to follow in H2.
As it continues on its mission to enable publishers worldwide to realise the value of in-email advertising, Passendo has also appointed Kristian Nielsen to the role of VP of Product and Harry Charalambous as head of demand & international growth.
The company onboarded 13 new hires in H1 across the product, engineering, customer success, sales, finance and HR teams, and has already appointed three new board members earlier this year - Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg - following fresh investment of €2.3m late last year.
Andreas Jürgensen, CEO and co-founder of Passendo, says: "Germany and Italy have always been on our roadmap and we are very pleased to go live in these markets now as we continue on our exciting and fast-paced journey."
Cesare Romano, the account executive overseeing Passendo's Italian growth, adds: “The publishing landscape is gradually beginning to understand the true commercial potential of selling direct campaigns inside newsletters. At a time when the advertising industry is being revolutionised by cookieless policies, a premium advertising channel with the main goal of preserving users’ privacy can only thrive. Our goal is to help marketers capitalise on this channel quickly given that there is a lot of money left on the table in the email industry - particularly in markets such as Italy, where most newsletters don’t currently include any ads."
Publishing houses such as Politico, Euronews, Archant and Groupon are already making use of Passendo’s email ad serving platform to increase direct revenues and to manage newsletter advertising campaigns at scale.