Jan-June 2007 ABCs: a media buyer’s view
01/09/2007
FFTs – the promotion process
Life Time Value: looking beyond today
01/07/2007
Just Ask!
And the winner is ...
Telemarketing for Publishers
What price loyalty? Building long-term profitable relationships
01/05/2007
Good content isn’t enough
You really should get out more …
01/03/2007
The Future for the Subscriptions Marketeer
Subs – the battlefield of tomorrow?
01/01/2007
Subscription websites
01/09/2006
Mailing houses
POSexy
01/07/2006
In-house systems
Direct Mail, live!
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