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InPublishing Guides

Subscriber Acquisition

James Evelegh

08/12/2023

An in-depth look at all aspects of subscriber acquisition. Sections include ‘the big picture’, ‘key stages’, ‘present & future’ and ‘suppliers spotlight’. Compiled by James Evelegh, all of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.

Content Production & User Experience

James Evelegh

04/08/2023

An in-depth look at all aspects of content production and UX. Sections include, ‘introduction’, ‘production’, ‘user experience (UX)’, ‘top tips’ and ‘suppliers spotlight’. Compiled by James Evelegh, all of the insights and opinions come from leading suppliers to the publishing sector and from senior production and UX specialists at UK publishing companies.

Subscriber Retention

James Evelegh

13/01/2023

An in-depth look at all aspects of subscriber retention. Sections include ‘key stages’, ‘key performance areas’, ‘organisational structure’, ‘in a nutshell’ and ‘suppliers spotlight’. Compiled by James Evelegh, all of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.

InPublishing Guide to Retention Strategies for Publishers

Julian Thorne

12/06/2019

Expert guide looking at the recurring revenue model. Gives key dos & don’ts and best practice guidance for every stage of the retention process to help you build a sustainable, profitable subscriptions business.

InPublishing Guide to Paid Content Strategies

Peter Houston

21/06/2018

This deeply-researched industry-leading guide looks in detail at the paid-content opportunity, its pros and cons, paywall strategies, types of paid-content, free-to-paid conversions, and key dos and don’ts.