Q&A
In-store marketing: 5 minutes with… Rachel Bohanna
When selling through the newsstand, publishers must consider the needs and priorities of two distinct groups – the consumer and the retail buyer. Marketforce’s Rachel Bohanna has some advice on how to approach both…
News
Spread the Word Media launches new marketing division
Spread the Word Media has announced the launch of its new dedicated marketing division Spread the Word Digital.
News
The Mindset Platform by GumGum introduces new Index
GumGum says its Mindset Index allows brands to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets.
COLUMN
Large magazine companies – how they can get back to winning ways
At the recent PPA Independent Publisher Conference, Matt Kelly interviewed Katie Vanneck-Smith. James Evelegh was in the audience and came away with a 10-point plan.
September/October 2023 issue now available
The latest issue of InPublishing magazine has just been published.
FEATURE
Podcasting: dos & don’ts
COLUMN
Ensuring print’s future
REVIEW
AI Unleashed: five takeaways
Subscriber acquisition
Present & future
Dickon Ross’s publishing world
AI – where are we at?
