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Daily Mail hits TikTok milestone
News

Daily Mail hits TikTok milestone

The Daily Mail says it has exceeded 10 million TikTok followers and has seen over five billion views in last 12 months.

17/01/2024

Stories, reels, lives… and pics too!
FEATURE

Stories, reels, lives… and pics too!

With over one billion active monthly users, Instagram remains a primary cross-generational marketing channel for consumer media publishers, who have a range of features they can deploy. Anna Johnstone looks at the continuing rise of Instagram.

By Anna Johnstone  |  02/12/2023

Daily Mail claims it is the largest news publisher on TikTok
News

Daily Mail claims it is the largest news publisher on TikTok

The Daily Mail says it has become the largest news publisher on TikTok with 6.4 million followers.

06/10/2023

When does a genius stop being a genius?
COLUMN

When does a genius stop being a genius?

Hands up who thinks Elon Musk’s rebranding of Twitter this week was a good idea.

By James Evelegh  |  27/07/2023

Hanging by a thread
COLUMN

Hanging by a thread

Will the new kid on the social media block lead to the collapse of Twitter?

By James Evelegh  |  13/07/2023

ABC audits Q83
News

ABC audits Q83

Industry owned auditor ABC has completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry.

05/07/2023

Tweet no more
COLUMN

Tweet no more

Among the many people to have left Twitter over the last few months is our columnist, Dickon Ross. He explains why…

21/12/2022

Guild partners with Mash Media to launch ‘Events 365’ community
News

Guild partners with Mash Media to launch ‘Events 365’ community

Mash Media and Guild, a mobile-first, ad-free community platform, have partnered to launch an expert community for event professional titled ‘Events 365’.

24/11/2022

Embracing TikTok
FEATURE

Embracing TikTok

TikTok presents publishers with a great opportunity to build brand awareness. HELLO! was quick to join and the platform has helped introduce millions of new people to the brand, as well as transforming the publisher’s approach to video production.

By Anna Johnstone  |  20/10/2022

The secrets of social media success
COLUMN

The secrets of social media success

Cosmopolitan has seen considerable growth in its social audience over the last few years. How did they do it?

By James Evelegh  |  08/09/2022

GumGum partners with Tumblr
News

GumGum partners with Tumblr

GumGum last week announced a partnership with social network Tumblr to introduce GumGum’s contextual targeting capabilities across the platform.

13/06/2022

Jungle Creations appoints Matt Weston
News

Jungle Creations appoints Matt Weston

Jungle Creations has hired Matt Weston as head of its new tech-focused media brand Futur3ology.

12/05/2022

Twitter confirms it is working on an edit button
News

Twitter confirms it is working on an edit button

Twitter has confirmed that it is working on an edit button that would allow users to change tweets after they have been posted.

06/04/2022

Meta rolls out Facebook News service in France
News

Meta rolls out Facebook News service in France

Facebook has rolled out its Facebook News service in France after agreeing deals with more than 100 media partners, including Le Figaro, Le Journal du Dimanche and Les Echos.

21/02/2022

Meta expands UK Community News Project
News

Meta expands UK Community News Project

Meta has increased its backing for the UK Community News Project from £4.5m to £6m, with 14 more publishers, including DC Thomson and Tindle Newspapers, joining the scheme.

21/02/2022

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