With over one billion active monthly users, Instagram remains a primary cross-generational marketing channel for consumer media publishers, who have a range of features they can deploy. Anna Johnstone looks at the continuing rise of Instagram.
The Daily Mail says it has become the largest news publisher on TikTok with 6.4 million followers.
Hands up who thinks Elon Musk’s rebranding of Twitter this week was a good idea.
Will the new kid on the social media block lead to the collapse of Twitter?
Industry owned auditor ABC has completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry.
Among the many people to have left Twitter over the last few months is our columnist, Dickon Ross. He explains why…
Mash Media and Guild, a mobile-first, ad-free community platform, have partnered to launch an expert community for event professional titled ‘Events 365’.
TikTok presents publishers with a great opportunity to build brand awareness. HELLO! was quick to join and the platform has helped introduce millions of new people to the brand, as well as transforming the publisher’s approach to video production.
Cosmopolitan has seen considerable growth in its social audience over the last few years. How did they do it?
GumGum last week announced a partnership with social network Tumblr to introduce GumGum’s contextual targeting capabilities across the platform.
Jungle Creations has hired Matt Weston as head of its new tech-focused media brand Futur3ology.
Twitter has confirmed that it is working on an edit button that would allow users to change tweets after they have been posted.
Facebook has rolled out its Facebook News service in France after agreeing deals with more than 100 media partners, including Le Figaro, Le Journal du Dimanche and Les Echos.
Meta has increased its backing for the UK Community News Project from £4.5m to £6m, with 14 more publishers, including DC Thomson and Tindle Newspapers, joining the scheme.
Venturing into the comments section can be a pretty gruesome experience. It can also be enlightening, educational and entertaining. What can publishers do to raise the level of online debate?
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