FEATURE
Why precision is becoming programmatic advertising’s biggest competitive advantage
Quality rather than quantity is driving the next stage in programmatic’s journey. Larraine Criss, COO at Preciso, explains why this is good news for both buy-side and sell-side.
News
NMA criticises White House media ban
News Media Association Chief Executive Theo Bamber calls the White House’s ban on three news outlets “dangerous”.
News
Newsworks research reveals cultural relevance drives 15% of UK sales worth £147bn
A new study from Newsworks has quantified the commercial value of culture for the first time, revealing that cultural relevance contributes to 15% of UK sales and is worth an estimated £147 billion to UK consumer spending.
COLUMN
Where there’s a will…
Should AI be regulated? Can AI be regulated? Yes and yes, assuming the political will is there.
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