The coronavirus is putting unprecedented strain on society, the economy and, of course, the publishing sector. Here is what the industry is doing about it...
Attracting younger readers is a perennial challenge for newspapers, but concerns over fake news and the financial pressures facing young people are presenting new opportunities, which the Financial Times is capitalising on.
At the Campaign Publishing Summit, we heard that nine million people in the UK listen to podcasts and that the ad market is an estimated £30m. Now is a good moment for publishers to up their game…
For publishers experimenting with metered paywalls, where to set the free articles limit is a key consideration. You can guess at it or you can use data, specifically the ‘stop rate’ metric, to help you make a more informed decision.
