A quality advertising environment is publishers’ USP. The task of delivering that rests with Ad Ops teams. Kerys Arundell looks at the challenges.
News publishers need a flexible and robust publishing platform. Many don’t have one! Atex’s Alberto Mari looks at the choices Zawya faced when they decided to modernise theirs.
Misinformation is a profitable business, made possible by Silicon Valley’s laissez-faire approach and an undiscerning programmatic ecosystem. Two senior media executives have decided to do something about it. Ray Snoddy meets them.
March/April 2022 issue now available
The latest issue of InPublishing magazine has just been published.