Daniel Pedersen, SVP, sales at Assertive Yield, explains why legacy ad infrastructure can quietly cost publishers revenue, how to replace it with less risk, and why faster testing matters as traffic and demand become harder to predict.
The latest Guardian weekly newsletter ‘This is India’ has launched aiming to bring readers compelling news, politics and culture from across India.
Are you happy with your printer? The Financial Times’ Janet White is happy with Roularta Printing, the Belgium based printer who prints the FT’s portfolio of magazines, including for its UK distribution.
The latest issue of InPublishing magazine has just been published.
Services might include: selling advertising space and sponsorship packages for print, digital and events.