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FEATURE Who wins in programmatic? The incentive problem nobody wants to fix

Programmatic promises efficiency. The question nobody enjoys asking is who that efficiency is actually for, says James MacDonald, co-founder and CRO at Limelight Inc.

News IAB UK appoints new commerce media lead as investment in the sector soars

Denise Breslin joins IAB UK to lead its commerce media work, as investment in the fast-evolving sector grows by almost a third in the first six months of 2026.

News Full Fat Things appoints Vicky Macey

Full Fat Things has announced the appointment of Vicky Macey as managing director as the agency launches Full Stack Things, a new platform built for publishers.

COLUMN How to take advantage of AI

James Evelegh previews InPublishing’s upcoming AI special…

July/August 2026 issue now available

The latest issue of InPublishing magazine has just been published.

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