News
History Today chooses Air Business
History Today has chosen Air Business to support its US renewals journey.
Audience/circulation
Q&A
Newsletters: 5 minutes with… Ewan Sinclair
Email newsletters are changing! Where once they were seen as a means to an end, publishers are now seeing them as standalone products and relationship builders. We grab five minutes with Upland Adestra’s Ewan Sinclair to find out more.
COLUMN
Subscriber retention: 8 top tips
James Evelegh picks out eight top tips from InPublishing’s recent subscriber retention special.
News
Cafeyn Group adds The Washington Post
Cafeyn Group has announced the addition of The Washington Post to its catalogue.
News
Printforce and Air Business announce partnership
Printforce and Air Business partner for a UK distribution pathway for Print-on-Demand publishers.
News
Intersend Ltd appointed by DC Thomson
Intersend Ltd has been appointed by DC Thomson to manage its e-commerce fulfilment and back issue storage.
REVIEW
AOP CRUNCH: How publishers can unlock and leverage loyalty from attention-torn audiences
User loyalty drives both recurring reader revenues and premium ad rates. The AOP’s Richard Reeves reviews their latest CRUNCH event which looked at how publishers are building and monetising loyal audiences.
News
Canada’s Publishing industry celebrated in magazine showcase
Magazines Canada and Exact Editions have partnered to create a showcase celebrating Canada’s magazine publishing industry.
News
IOPP announces new OA agreement
IOP Publishing has signed a nationwide open access agreement covering 200+ institutions across Turkey.
Subscriber Retention Special
Subscriber Retention Special
Welcome to our ‘subscriber retention’ special. High renewal rates are vital for subscription growth, realising high lifetime values and driving profitability.
Subscriber Retention Special
Our subs retention strategy: Newsquest
It’s a well-known fact that engaged subscribers stay for longer, says Susanne Kinnaird, head of digital reader revenue.
Subscriber Retention Special
Data & segmentation
Publishers that monitor engagement signals across both online and offline touchpoints are better able to detect early signs of disengagement, says Will Perkins, account director at CDS Global.
Subscriber Retention Special
Our subs retention strategy: Our Media
You cannot improve a process until you have documented it, and you cannot achieve an objective until you have a process and system to support it, says Rosa Sherwood, head of CRM, engagement and loyalty.
Subscriber Retention Special
Cancel-save strategy
It’s important to understand the reason for cancellation and to ensure the retention offer directly addresses the subscriber’s stated concern, says Mike Halstead, managing director of HH&S.
Subscriber Retention Special
Customer service
Every conversation, email, or live chat session should feel, authentic, personal and solution-oriented, says Claire Ruzicka, head of customer experience at Air Business Subscriptions.
1673 articles - Page 1/112
<< Back to Key Topics