When selling through the newsstand, publishers must consider the needs and priorities of two distinct groups – the consumer and the retail buyer. Marketforce’s Rachel Bohanna has some advice on how to approach both…
Two publications in the West Midlands have introduced a paywall on their websites, as part of an ongoing commitment to investing in high-quality, trusted local journalism – and delivering the best possible service to readers.
How do you set your subs budget and plan your marketing activity? According to Atlas’s Abi Spooner, there is a right and a wrong way. The right way is based on lifetime value.
Photography students & enthusiasts can now subscribe to the complete archive of Source.
The local news media industry’s Public Notice Portal has hit the milestone of one million pageviews.
The partnership aims to boost registrations and subscriptions for digital publishers.
The cost-of-living crisis is changing the way people shop and what they buy. Publishers need to take these trends into account when considering the composition and marketing of their brand portfolio. Marketforce’s Emma Carey tells us more…
James Evelegh picks some of the best quotes from our subscriber acquisition special feature.
PCS, a provider of publishing software, has announced the extension of their collaboration with Newsquest until 2027.
Publishers are forever looking for ways to increase engagement and build brand loyalty. One proven way is through a rewards programme. We grab five minutes with HH&S’s Mike Halstead to get his advice on setting up a successful programme.
Forty-two million people read local news media titles in print and digital every month, according to the latest audience data from JICREG, the local media audience measurement currency.
Byline Times will launch for the first time in 1,500 Independent Newsagents, WH Smiths, and Waitrose.
Welcome to our latest subs special, this time taking a fresh look at new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from subs experts at UK publishing companies.
Welcome to our latest subs special, this time taking a fresh look at new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from subs experts at UK publishing companies.
Welcome to our latest subs special, this time taking a fresh look at new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from subs experts at UK publishing companies.
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