News
IAB UK releases new report
New research reveals the scale of economic prize as AI fuels next wave of growth, but warns the opportunity depends on getting the policy environment right.
Advertising/commercial
News
PPA calls for rethink of online ad rules
The Professional Publishers Association is calling for reform of online advertising rules.
News
Paul Smith partners with Beano
Paul Smith launches capsule collection with the British comic Beano.
News
Newsworks research reveals cultural relevance drives 15% of UK sales worth £147bn
A new study from Newsworks has quantified the commercial value of culture for the first time, revealing that cultural relevance contributes to 15% of UK sales and is worth an estimated £147 billion to UK consumer spending.
News
Maynards Bassetts ‘sets the juice loose’ in IX activation
Maynards Bassetts ‘sets the juice loose’ in IX activation fronted by voice of darts, John McDonald.
News
Weird Fish and Beano team up
British clothing brand Weird Fish has teamed up with Beano to give some of their most loved stars a fishy makeover, through five limited edition cartoon T-shirts.
News
UK creator revenue to surpass £1bn for the first time in 2026
A new IAB UK study sizes the UK creator partnerships market, forecasting 26% growth to £1.217bn this year.
FEATURE
Why precision is becoming programmatic advertising’s biggest competitive advantage
Quality rather than quantity is driving the next stage in programmatic’s journey. Larraine Criss, COO at Preciso, explains why this is good news for both buy-side and sell-side.
News
Mail Metro Media appoints David White as head of creators
David White joins Mail Metro Media to build an in-house creator talent agency for brand partnerships.
News
PADELFEST raises £100K for British Heart Foundation
Calm wins the trophy at an industry padel tournament led by Mail Metro Media’s Dom Williams.
News
Anthem Publishing appoints Spread the Word Media
Spread the Word Media, an independent sales and marketing agency, has been appointed by Anthem Publishing to help drive advertising revenues across some of its niche consumer titles.
COLUMN
The secret of great selling? Being human
People buy people! James Evelegh looks at what characteristics one needs to be good at selling.
News
Brits increasingly consume commercial media on their own, reveals new IPA data
British adults are increasingly consuming commercial media in isolation, with 16–34s now spending almost half of their commercial media time without others, according to new data from the IPA.
News
Stylist launches the Stylist The Skincare Awards 2027
The inaugural Stylist The Skincare Awards 2027 are launched as new research reveals 64% of women rank skincare as their number one essential.
News
Iconic Media Group to make 20 new commercial hires
Iconic Media Group takes on the 'trust recession' with 20 new commercial hires.
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