News
Brandtech’s MOBKOI welcomes Morin Oluwole
Morin Oluwole joins the board of Brandtech’s MOBKOI as advisor to drive global expansion & innovation.
Advertising/commercial
News
GumGum Platform achieves SOC 2 compliance
The GumGum Platform has achieved global SOC 2 compliance, setting standards for data security in ad tech.
News
Utiq partners with All Eyes On Screens
Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany.
News
New campaign unveiled
Habitat, Future Creative and DRUM team up for ‘The Very Very Nice List’ celebrating design-led festive décor.
News
Newsworks Awards: winners announced
OMD UK wins Grand Prix for McDonald’s campaign at Newsworks Awards 2024.
REVIEW
AOP CRUNCH: Connecting the dots to maximise revenue
Both internally and externally, digital publishing is increasingly collaborative. Teams and organisations are joining up their assets, insights, and connections to achieve a stronger foothold in the tumultuous media ecosystem.
AI SPECIAL
Advertising
Creating comprehensive directories of local businesses is just one of the areas where AI can help drive increased commercial revenues, says Christian Scherbel, CEO at Smartico.
News
Jellyfish launches new platform
Jellyfish has launched Share of Model Platform, a solution to track how LLMs perceive brands, products & services.
News
Immediate partners with Stella Artois
Immediate has announced it is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content.
News
Utiq launches Trusted Partner Programme
Utiq says the Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting.
News
SeenThis appoints Hannah O’Neill
SeenThis has announced the appointment of Hannah O’Neill as VP sales, EMEA.
News
Readly launches campaign
Readly and Disney are launching a ‘Christmas Surprise Token’ campaign enabling readers to enter a competition to win a festive entertainment bundle.
News
PA Betting Services rebrands to Podium
PA Media Group has announced the rebrand of PA Betting Services to Podium.
News
World Media Awards 2024: winners announced
The World Media Group, an alliance of global media organisations united in championing trusted journalism, has announced the winners of the 2024 World Media Awards.
News
Digital sampling campaign launched
Mail Metro Media has announced the launch of its first-ever digital sampling campaign in collaboration with Superdrug and Odore.
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