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National World partners with Reach Solutions
News

National World partners with Reach Solutions

National World has announced two new strategic partnerships for its digital and print advertising sales, as part of its strategy to localise, energise, digitise and monetise relevant content and grow its audiences.

03/07/2024

Ozone partners with Yahoo Backstage
News

Ozone partners with Yahoo Backstage

Ozone has partnered with Yahoo Backstage to offer self-service users direct access to premium publisher audiences.

03/07/2024

Innovation Excellence Awards shortlist announced
News

Innovation Excellence Awards shortlist announced

The Stationers’ Company has announced the shortlist for its Innovation Excellence Awards 2024.

03/07/2024

Cross-industry team creates green marketplace
News

Cross-industry team creates green marketplace

IPG Mediabrands performance agency KINESSO to lead activation on CAM, a green media marketplace.

02/07/2024

Hearst Magazines to open Paris ad sales office
News

Hearst Magazines to open Paris ad sales office

Hearst Magazines has announced it is to open an advertising sales office in Paris, France in January 2025, with Jean-Christophe Demarta to be appointed managing director of Hearst Global Solutions France.

30/06/2024

PPA Awards 2024 - winners revealed
News

PPA Awards 2024 - winners revealed

On Wednesday night, the publishing industry gathered at City Central at The HAC to celebrate the annual PPA Awards, hosted by comedian, presenter, political commentator, and podcast host Nish Kumar.

28/06/2024

Reach Studio announces partnership
News

Reach Studio announces partnership

This week Reach Studio announced Crown Trade as the exclusive commercial partner for “Euro Thrash”, its Euros vodcast, hosted by former England player Wes Brown and sports commentator Nubaid Haroon.

27/06/2024

Onetag partners with Cedara
News

Onetag partners with Cedara

Onetag has selected Cedara to provide comprehensive, compliant emissions measurement for buy- and sell-side customers.

25/06/2024

Planning for a post-cookie future
INTERVIEW

Planning for a post-cookie future

Google might have further delayed its plans for phasing out third-party cookies, but large publishers have continued their intense planning so that they’ll be ready when the day finally comes. Future’s Zack Sullivan tells us about their preparations.

By Ciar Byrne  |  19/06/2024

5 top tips for more efficient ad management
Supplier Top Tips – Publishing Software Company

5 top tips for more efficient ad management

Ad sales is one of publishers’ most important revenue streams, so the efficiency with which it is managed can have a material impact on profitability, PSC’s Laurence Cope tells James Evelegh.

By James Evelegh  |  19/06/2024

Daily Mail Unveils New Global Video Strategy and Commercial Opportunities
News

Daily Mail Unveils New Global Video Strategy and Commercial Opportunities

The Daily Mail has launched a new video offering, including a slate of premium content and original video franchises to roll out on YouTube and other major video platforms.

19/06/2024

Media Smart & Ad Assoc double down on Political Advertising awareness campaign
News

Media Smart & Ad Assoc double down on Political Advertising awareness campaign

Media Smart and the Advertising Association are renewing their awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads by political parties they may see in the run up to the General Election.

17/06/2024

Hearst Magazines announces expansion of HGS
News

Hearst Magazines announces expansion of HGS

Hearst Magazines has announced the expansion of Hearst Global Solutions with Gianluca Ena appointed senior vice president.

14/06/2024

VeraViews joins CAN
News

VeraViews joins CAN

VeraViews will join the Conscious Advertising Network’s existing 180+ members in working to break the economic link between advertising and harmful content.

13/06/2024

Mail Metro Media teams up for partnership
News

Mail Metro Media teams up for partnership

Mail Metro Media has collaborated with Wavemaker UK and Immediate Media for a multi-channel content partnership with Morrisons' Market Street.

12/06/2024

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