Carly is head of SEO at The Sun, leading the team in London and overseeing the expansion of the-sun.com SEO department in New York while working closely with colleagues across News Corp. She is a co-chair of the AOP Audience Development steering group.
Carly has worked in digital media for 15 years. Earlier in her career, she was responsible for establishing the editorial SEO department at the Daily Mail. The role involved working closely with editors and journalists to integrate SEO best practices into the newsroom workflow and lay the foundations for a robust and competitive editorial SEO unit.
Other previous roles have included SEO specialist at Postmedia, VP of search at Reshift Media and audience development manager at City AM.