Last updated: 16/02/2023 Christian Scherbel Christian is CEO of Smartico, a company specialising in creating new local advertising revenues for newspapers. Email cs@smartico.one Web https://www.smartico.one Articles by Christian Scherbel FEATURE Rethinking how local digital advertising is sold and delivered By Christian Scherbel | 01/03/2026 FEATURE 3 ways to WOW your SMB advertisers in 2025 By Christian Scherbel | 28/02/2025 AI SPECIAL Advertising By Christian Scherbel | 05/12/2024 FEATURE 5 ways to boost revenue from SMB advertisers in 2024 By Christian Scherbel | 28/02/2024 FEATURE New Sales Opportunities in Digital Advertising for News Publishers Ahead By Christian Scherbel | 23/02/2023