Daniel Pedersen

Daniel is senior vice president of sales, North America at Assertive Yield, where he leads the company’s commercial operations across the United States. He works closely with publishers, SSPs and strategic partners to help organisations maximise revenue through data-driven yield optimization while driving Assertive Yield’s expansion in North America.

Before joining Assertive Yield, he held senior sales and business development roles at advertising technology companies including Playwire, Connatix, Dailymotion, and others, developing deep expertise in programmatic advertising, publisher monetisation and the evolving digital media landscape.

Since joining Assertive Yield, Daniel has played a key role in expanding the company’s presence across North America, building strategic publisher relationships and driving commercial growth.