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Drayton Bird

Drayton Bird

Drayton Bird is chairman of the Drayton Bird Associates and has over forty years’ experience as a copywriter, client and creative director. Author of Commonsense Direct Marketing, he is a regular columnist in the marketing press.

Tel 020 7243 0196
Email draytonbird@draytonbird.com
Web http://www.draytonbird.com

Articles by Drayton Bird

Are you communicating, or just making pretty shapes?
FEATURE

Are you communicating, or just making pretty shapes?

By Drayton Bird  |  01/05/2007

What some famous copywriters taught me
FEATURE

What some famous copywriters taught me

By Drayton Bird  |  01/05/2006

“The most successful advertisement in the history of the world” – analysed
FEATURE

“The most successful advertisement in the history of the world” – analysed

By Drayton Bird  |  01/09/2005

You think it’s wonderful – but will it work?
FEATURE

You think it’s wonderful – but will it work?

By Drayton Bird  |  01/01/2005

What a few years, a few countries and a few disasters have taught me about selling subscriptions
FEATURE

What a few years, a few countries and a few disasters have taught me about selling subscriptions

By Drayton Bird  |  01/05/2004