Last updated: 18/11/2011 Horst Joepen Horst Joepen is CEO of Searchmetrics, a supplier of online analytics tools to support search engine optimisation and social media marketing. Contact Horst Joepen Email h.joepen@searchmetrics.com Web http://www.searchmetrics.com Articles by Horst Joepen FEATURE Newspapers and social media – the new battleground By Horst Joepen | 18/11/2011