Last updated: 01/07/2005 Simone Wieser Simone Wieser is group database marketing director at the Economist Group. She has worked on similar projects with companies such as Procter & Gamble in Geneva, Sotheby’s in New York, and Dewe Rogerson in London. Articles by Simone Wieser FEATURE How the Economist uses and profits from its single view marketing database By Simone Wieser | 01/07/2005