Last updated: 16/02/2023 Vicky Macey Vicky is a strategic adviser specialising in digital product development. Email vicky@fullfatthings.com Web https://www.fullfatthings.com Articles by Vicky Macey FEATURE Escaping the platform trap: from locked-in to plugged-in By Vicky Macey | 01/03/2026 Subscriber Acquisition Special Datawalls & paywalls By Vicky Macey | 06/04/2025 FEATURE Cooking up the right tech stack By Vicky Macey | 28/02/2025 FEATURE Why AI? By Vicky Macey | 28/02/2024 FEATURE Impactful tech choices for long-term success By Vicky Macey | 23/02/2023