Revolting readers are not nice; especially when the cause of their disaffection is the very carefully thought through and expensively researched re-launch you’ve just undertaken. The Norwich Evening News’ Philip Preston takes up the story.
The big question is: when (or will) digital editions go mainstream? When will a critical mass of readers be reached? NewsStand’s Michele Chaboudy sees some encouraging signs.
With a growing trend towards casual purchase, our interaction with potential purchasers at the point of sale becomes ever more important. If we can grab their attention then the likelihood of sales is increased. Newsbills are, to varying degrees, par
There are three simple steps regional newspapers can take now to achieve sustainable newspaper sales increases, but it needs a change of approach. In our second visit to Norwich this issue, Margaret Snowdon explores these three steps and talks to an
April 4th 2005 saw one of the key events in the newspaper calendar – the Newspaper Society’s annual circulation, editorial and promotions conference. One of the most interesting presentations was by Jim Chisholm, the World Association of Newspapers’
There is no point newspaper circulators wringing their hands over declining print audiences and rising online ones. Satisfying the information needs of today’s consumer is paramount, says the FT’s Martin Ashford, and offering platform choice is the k
Gone are the days when the number of hits was the be all and end all of web analytics. Publishers are now equally interested in who their visitors are, what they do on their site, how long they do it for, and how often they visit. Andrea Kirkby looks
Our news supply chain is the best in the world, but it is, according to News International’s Ian Jackson, under threat from a combination of vested interest and under investment. The status quo needs to be challenged and changed though not necessaril
Few regional publishers do planning well, although those that do tend to be more successful than those that don’t. Too often, planning is tokenist, done with little enthusiasm and is likely to produce a lack lustre document fit only to gather dust –
If the regional paid-for dailies are to reverse their long term sales declines then circulation management will need a new mandate. Expertise in logistics will need to be augmented with relationship management skills. Some in the industry are already
The wholesale sector, upon which publishers rely so heavily, has changed out of all recognition. Consolidation has meant that 87% of the market is now controlled by just three companies. David Owen questions whether this is good for publishers and su
Everyone’s talking about ebooks. Most believe they’re here to stay but many in publishing are still uncertain about the precise business model. VNU’s Mark Judd outlines some of the commercial opportunities.
Children are cheap but unreliable; adults are reliable but expensive. Your free newspaper requires efficient distribution but margins are tight. TSCL’s Colin Peter maintains that, if managed properly, using kids can be both cost effective and efficie
The Manchester Evening News (like many other regional dailies) has experienced steadily declining circulations over the past six years. Yet deputy managing director Mark Rix is upbeat about the future. He is one of a growing number of regional publis
Karlene Lukovitz reviews the recent Digital Magazine Forum held in New York.
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