Love You
FEATURE

Love You

Some brands transcend the hurly-burly of everyday commercial life to reach deep into the soul of the consumer. Establishing this powerful emotional connection is the Holy Grail for marketing departments across industry. One sector which is closer to

By Philip Preston  |  01/11/2007

Content, Community, er…
FEATURE

Content, Community, er…

The advent and rapid adoption of Web 2.0 functionality is ratcheting up the pressure on publishers. Limp, lack-lustre, one dimensional sites no longer cut it (if indeed they ever did), and publishers need to raise their sights to meet the challenges

By Ross Sturley  |  01/11/2007

On the move
FEATURE

On the move

Mobile is huge. I know, I know, you knew that already. But, as far as the publishing sector is concerned, mobile still represents largely untapped potential. As an industry, we’ve barely dipped our toe in the water. What is stopping us leaping in? Ra

By Rachel Beresford  |  01/11/2007

User knows best
FEATURE

User knows best

What’s the secret of online success? Sexy bells and whistles or simple clear solutions to customer needs? I think you know the answer. And the best way to get there is to put the customer at the centre of your planning and design processes. If you ca

By Paul Hood  |  01/11/2007

Relaunching Peak Performance
FEATURE

Relaunching Peak Performance

Is your site a little old hat? A bit one-way in this increasingly two-way world? Well, if so, you’re not alone, but the trick is to do something about it. Start by being fully aware of the opportunities presented by Web 2.0 and then create a wish lis

By Mark Edwards  |  01/11/2007

Tailor Made
FEATURE

Tailor Made

The ability to track and analyse user behaviour is one of the defining characteristics of the web. In theory, this knowledge allows site owners to tailor their content to each individual user. Patrick Dye looks at what is possible, what is desirable

By Patrick Dye  |  01/09/2007

Building Specialist B2B Communities
FEATURE

Building Specialist B2B Communities

On 26th June 2007, the Specialised Information Publishers Association held its 13th annual conference, at the Grange City Hotel in London. The event’s best ever attendance listened to a full programme of presentations and participated in a range of i

By William Buist  |  01/09/2007

Waste management
FEATURE

Waste management

No one likes waste, but the need for availability and the commercial pressures caused by falling sales means that some returns are inevitable. The question is, says Andrea Kirkby, to what extent the intelligent use of systems and local knowledge can

By Andrea Kirkby  |  01/09/2007

Pricing Strategies
FEATURE

Pricing Strategies

You might be forgiven for taking the view that charging for content was a bit of a non-starter nowadays, what with so much being given away for free. But, says Michael Upshall, many sites are showing that, with a little imagination and lateral thinki

By Michael Upshall  |  01/09/2007

Email Marketing - the current trends
FEATURE

Email Marketing - the current trends

Probably every publisher does it – email marketing that is – though few could claim to do it well. The rise of the spam filter, and publishers’ continuing inability to properly integrate and manage their data sources is resulting in diminishing effec

By Paul Crabtree  |  01/09/2007

A veteran’s guide to publishing trade shows
FEATURE

A veteran’s guide to publishing trade shows

Love them or loathe them, trade shows are an inescapable part of any industry landscape. Naturally, visitors, vendors and organisers all approach these events from different angles and with different expectations. David Owen gives us his views on wha

By David Owen  |  01/09/2007

Better Mood music
FEATURE

Better Mood music

On the face of it, the outlook for newspapers is little different now to what it was three or four years ago. Circulations were declining then, and they still declining now. Yet the mood in the industry is different. Wild eyed panic has been replaced

By Ray Snoddy  |  01/09/2007

Multi-Platform Publishing
FEATURE

Multi-Platform Publishing

MEN Media Group has been at the forefront of multi platform publishing for some time now. Mark Rix explains why the core strategy of convergence has been vigorously pursued throughout the organisation.

By Mark Rix  |  01/09/2007

Digital Editions
FEATURE

Digital Editions

The first sight of an all singing, all dancing digital edition is a truly memorable experience. The pages turn, you can zoom in and out, place your electronic bookmarks, play audio clips and look at video, all from what is unmistakably a magazine. Fu

By Andrea Kirkby  |  01/09/2007

And the winner is ...
FEATURE

And the winner is ...

Each year, the Newspaper Society’s Circulation, Editorial & Promotions Awards recognises the most innovative and successful promotional campaigns from across the regional press. Austen Dack has trawled through this year’s entries and here highlights

By Austen Dack  |  01/07/2007

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