What price promotion?
FEATURE

What price promotion?

Sales promotion has come a long way since the days when the answer to everything was ‘bingo’ and space on the front page could only be secured over the editor’s dead body. Russell Borthwick tracks the changes in this fast changing and increasingly hi

By Russell Borthwick  |  01/11/2005

Perfect harmony
FEATURE

Perfect harmony

Do your journalists ever talk to your marketers? Indeed, are they even in the same building? A close working relationship can, says Austen Dack, have a dramatic and measurable effect on newspaper sales.

By Austen Dack  |  01/11/2005

Relaunching the Guardian: creating relevance in the electronic age
FEATURE

Relaunching the Guardian: creating relevance in the electronic age

The 12th of September 2005 saw the long awaited and heavily hyped relaunch of the Guardian in its new Berliner format. Tony Coad talks with senior managers at the Guardian to get their inside view.

By Tony Coad  |  01/11/2005

Alan Geere on the nationals - 1
FEATURE

Alan Geere on the nationals - 1

Each issue, Alan Geere casts an eye over the performance of the national press.

By Alan Geere  |  01/11/2005

The nationals - online
FEATURE

The nationals - online

Most of the nationals are now taking the internet very seriously indeed and are offering mixed packages of free and paid-for content and a variety of different online delivery methods. Andrea Kirkby assesses the state of play.

By Andrea Kirkby  |  01/09/2005

Where lies the future of door to door distribution?
FEATURE

Where lies the future of door to door distribution?

The leaflet business has long been a mainstay of the free newspaper sector, and yet, ever increasing leaflet bookings are resulting in decreased response. Unless publishers can come up with a solution to the resulting ‘clutter’, then clients might st

By Steven Malcolm  |  01/09/2005

Compact success
FEATURE

Compact success

At this year’s Newspaper Society Awards, the Evening Gazette won the prestigious Sales Promotion of the Year award – for the second year running. It’s “smaller size, bigger picture” campaign, promoting the paper’s switch to compact, was a superbly cr

By Lynn Melvin  |  01/09/2005

UK NEPA 2005
FEATURE

UK NEPA 2005

UK NEPA held its 11th annual conference on 12 July at the Millennium Gloucester Hotel. It was a lively day, including round table discussions, panel discussions and presentations. James Evelegh went along to listen and here, reviews the presentation

By James Evelegh  |  01/09/2005

“The most successful advertisement in the history of the world” – analysed
FEATURE

“The most successful advertisement in the history of the world” – analysed

The Wall Street Journal has been using this mailing to acquire subscribers for over 30 years. Drayton Bird calls it a “wonderful example of attention to detail, hard work and a real understanding of human nature”. Here Drayton explains what makes it

By Drayton Bird  |  01/09/2005

Missing a trick?
FEATURE

Missing a trick?

Our circulations are in decline, yet are we making full use of every tool in the marketing toolbox? Nigel Davis of Genesis DM argues that direct marketing techniques are being under-utilised by the regionals and that, if we want to retain (and even g

By Nigel Davis  |  01/09/2005

The opportunities of irregular readership
FEATURE

The opportunities of irregular readership

Irregular readers form a large and growing proportion of the circulation of our regionals. Developing a coherent strategy for them requires positive thinking, an effort to understand their needs and an acceptance that they are here to stay. Chris Bra

By Chris Branford  |  01/09/2005

Taking advantage
FEATURE

Taking advantage

Traditionally, the relationship between circulation managers and readers could best be described as ‘at arm’s length.’ However, with the explosion of the internet and the, surely irreversible, arrival of multi-media platforms, circulation managers ar

By Tony Coad  |  01/09/2005

Indian summer
FEATURE

Indian summer

For many UK newspapers, the words ‘circulation’ and ‘growth’ are too infrequently juxtaposed. Not so in India where newspaper sales are thriving and the media in general booming. Foreign publishers are aware of the potential and are investing heavily

By Dennis Jared  |  01/07/2005

What’s the meaning of life, best practice, delivery et al?
FEATURE

What’s the meaning of life, best practice, delivery et al?

When you hear the word “delivery”, do you think of vans or mission statements? Russell Borthwick thinks that responsibility for delivery stretches deep into the organisation. Here he looks at how some publishers are changing their approach to improve

By Russell Borthwick  |  01/07/2005

Increasing circulation in your virtual marketplace
FEATURE

Increasing circulation in your virtual marketplace

To maximise sales from your website you must establish its presence within your products’ virtual marketplace - the community of websites frequented by your potential customers. For this you need a strategy, a budget and specialist knowledge, explain

By Mark Nunney  |  01/07/2005

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