What we measure and how we communicate the results to agencies and clients is critical to publishers’ commercial success. Jo Holdaway is chairing the ‘Metrics Tech Talk’, part of the upcoming AOP Publishing Tech Talk event. We grab 5 mins with her.
GumGum have announced that SAP has increased brand awareness using GumGum’s ad formats and Verity, GumGum’s contextual targeting solution.
Their partnership aims to integrate viewability and contextual capabilities to offer clients the opportunity to enhance scale, reach and campaign performance.
Reach has announced the launch of Neptune Recommender, an AI tool that serves users content more relevant to their interests to increase engagement.
Illiffe Media’s Kent Online website has launched a new feature allowing readers to listen to stories.
The cyber safety and intellectual property protection company will help Horizon Media to prevent ads ending up on pirate sites.
Many small publishers keep putting AI on the back burner because they are either too busy with the day-to-day or see it as being beyond their capabilities. As a result, they risk missing out...
Overhyped or the next big thing? That was the question put to a panel convened to discuss the meaning of the metaverse at the PPA Festival in May. Could the answer be both, asks Dickon Ross.
Welcome to our latest workflows special, this time looking at all aspects of content creation. All of the insights and opinions come from leading suppliers to the publishing sector and from senior editors.
Welcome to our latest workflows special, this time looking at all aspects of content creation. All of the insights and opinions come from leading suppliers to the publishing sector and from senior editors
Welcome to our latest workflows special, this time looking at all aspects of content creation. All of the insights and opinions come from leading suppliers to the publishing sector and from senior editors.
Many publishers aspire to be data driven. But with her background in subscriptions marketing, Reneé Doegar, publisher of London Review of Books, is arguably more enthusiastic – and, perhaps, better positioned – than most.
At the heart of a successful transformation is the ability to ask the right questions, set clear goals and take the organisation with you. Ciar Byrne talks to Rebecca Miskin about the changes she is making at DC Thomson.
Product development teams, with their focus on meeting user needs, play a key role in publisher success. Liv Horner looks at current priorities.
Acast, a podcast platform, has announced the launch of new Conversational Targeting capabilities for advertisers.
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