A Celebration of Print

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In the not too distant past, print was the predominant medium. Then along came film, radio and TV to give people a choice on how they consumed content. Now, in this digital age, that choice has been extended much further.

With all the noise around digital, it is easy to forget that print remains hugely popular and the linchpin of many publishers’ strategies.

The purpose of this report is to remind us of print’s enduring appeal and to garner insights and tip tips from leading publishers and suppliers on how to execute profitable print publishing strategies.

The articles in this report:

Print strategies, by Mike Hoy, CEO of Papermule
Wow factor, by Kirk Galloway, CEO and MD of Buxton Press
Paper choices, by Julian Townsend, publishing paper sales director at Denmaur
Our print strategy: Iliffe Media, by Ian Carter, chief operating officer
Print sustainability, by Steven Renders, general manager of Roularta Printing
Print workflows, by James Hirsz, project manager at Atex
New product development, by Chris Ferrari-Wills, national sales manager at The Manson Group
Our print strategy: Anthem, by Jon Bickley, co-founder and CEO
Digital editions, by Jason Mengers, managing director at Touch Tree Technology
Page layout & design, by Michael Chinnery, founder of CPUK Print Publishing
Newsstand, by Siobhan McNab, commercial development manager at Marketforce
Our print strategy: London Review of Books, by Reneé Doegar, publisher
Specialist distribution, by Chris Horn, managing director of Gold Key Media
Circulation, by Natalie Smith, client relationship manager at Warners
Subscriptions, by Gemma Heavens, group account director at HH&S
Our print strategy: Mark Allen Group, by Mark Allen, chairman
Wrapping, by Stuart Searle, managing director of First Mailing
Mailing, by Neil Carter, sales & commercial director at Posthub