E-commerce Special

This is InPublishing’s first e-commerce special.

Having four or five viable revenue streams is the key to achieving long-term profitability, and for many publishers, e-commerce is now one of those streams.

In this special, e-commerce experts – both publisher and supplier – share their thoughts on best practice and successful strategies.

The articles in this report:

• Fulfilment, by Jamie Wren, group commercial director at InterSend
• Our e-commerce strategy: Big Issue, by Nashitha Suren, group consumer revenues marketing director
• Our e-commerce strategy: Immediate Media, by Beth Crane, director of commercial growth
• Checkout, by Stewart Robinson, managing director of Full Fat Things
• Our e-commerce strategy: London Review of Books, by Jill Tytherleigh, head of e-commerce and product development
• Our e-commerce strategy: Singletrack World, by Mark Alker, co-founder
• Payment, by Philippe van Mastrigt, managing director (Europe) at AdvantageCS
• Distribution, by Andy Haylar, global e-commerce & technology director at Air Business