Subscriber Acquisition Special

With ad revenues under pressure, reader revenues, and subscription revenues in particular, are getting increased attention from publishers.

Finding new prospects, building a relationship with them and creating a frictionless customer journey to ultimately convert them into paid subscribers is the goal.

In this special, subs experts – both publisher and supplier – share their thoughts on best practice and successful strategies.

The articles:

• Checkout / payment process, by Jamie Nunn, head of products at CDS Global
• Our subs acquisition strategy: Newsquest, by Susanne Kinnaird, head of digital reader revenue
• Our subs acquisition strategy: Immediate Media, by Sally Longstaff, senior acquisition marketing strategy lead
• The customer journey, by Damir Lutvic, VP, onboarding at Darwin CX
• Datawalls & paywalls, by Vicky Macey, product and strategy specialist at Full Fat Things
• Our subs acquisition strategy: Infopro Digital, by Simon Gates, global marketing director
• Our subs acquisition strategy: Mark Allen Group, by Will Woodrow, head of marketing
• Engagement building, by Mike Halstead, managing director of HH&S