Subscriber Retention Special

High renewal rates are vital for subscription growth, realising high lifetime values and driving profitability. Getting subscribers to renew requires efficient systems and data analysis capabilities, timely and targeted marketing communications and company-wide commitment to delivering the content that subscribers want in the way they want it.

In this special report, subscriber retention experts – both publisher and supplier – share their thoughts on best practice and successful strategies.

Contents:

• Our subs retention strategy: Newsquest, by Susanne Kinnaird, head of digital reader revenue
• Data & segmentation, by Will Perkins, account director at CDS Global
• Our subs retention strategy: Our Media, by Rosa Sherwood, head of CRM, engagement and loyalty
• Cancel-save strategy, by Mike Halstead, managing director of HH&S
• Customer service, by Claire Ruzicka, head of customer experience at Air Business Subscriptions
• Our subs retention strategy: New Scientist, by Emma Robinson, head of customer experience
• Our subs retention strategy: William Reed, by Tracy Larner, subscriptions director
• Renewal pricing, by Andy Burden, founder of Substribe