5 top tips for creating a successful digital edition

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The digital landscape is quickly changing for publishers as a result of Covid-19. Once viewed as a sidecar to print, digital "editions" in one form or another are now critical to keeping readers engaged with your brand, says Paul DeHart, CEO of BlueToad. Indeed, as social distancing becomes the norm, "digital distance" might be the closest connection between you and your readers. So now is the time to take digital seriously and to get it right.

For over a decade, BlueToad has been working with publishers to create engaging digital content experiences. They are now having conversations with publishers looking to quickly pivot and accelerate their digital strategy.

In this webinar, Paul will share recommended best practices for publishers who are re-evaluating their digital strategy. The webinar will specifically explore solutions to the challenges of connecting and growing your digital audience in these uncertain times.

You will learn about:

  • How Covid-19 is impacting magazine reader behaviour
  • Doing your brand justice in a digital edition format
  • Delivering content appropriately on the devices that matter
  • Improving engagement through promotion
  • Shifting the digital advertising conversation

Who should attend: Publishing directors and management, senior editorial and production staff and anyone responsible for the creation, production and editing of content.

This webinar was broadcast on 2.30-3.00pm (BST), Tuesday 12 May 2020

Presenter: Paul DeHart

Paul DeHart is the co-founder and chief executive officer of BlueToad. Paul and a group of partners launched BlueToad in 2007 with a vision of making simple and affordable digital solutions available to the average magazine publisher. Paul routinely speaks and communicates on digital strategy best practices. Paul is a graduate from the University of Florida with degrees in engineering and law. He lives in Orlando with his wife of 27 years and four kids.

Moderator: James Evelegh

James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.

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