Subscriber Acquisition Special - Q&A
Ask the experts!
We have a panel of 8 experts ready to answer your questions about subscriber acquisition.
With ad revenues under pressure, reader revenues, and subscription revenues in particular, are getting increased attention from publishers.
Finding new prospects, building a relationship with them and creating a frictionless customer journey to ultimately convert them into paid subscribers is the goal.
In InPublishing’s subscriber acquisition special, subs experts – both publisher and supplier – shared their thoughts on best practice and successful strategies and this webinar is your opportunity to put your questions to them.
We recommend you have a read through the short articles each one wrote for the subscriber acquisition special (which you can read here) as this will help shape your questions.
This webinar was broadcast on 2.30-3.30pm (BST), Thursday 22 May 2025
Presenter: Panelists (with the title of their article in brackets):
- Jamie Nunn, head of products at CDS Global (Checkout / payment process)
- Susanne Kinnaird, head of digital reader revenue (Our subs acquisition strategy: Newsquest)
- Sally Longstaff, senior acquisition marketing strategy lead (Our subs acquisition strategy: Immediate Media)
- Damir Lutvic, VP, onboarding at Darwin CX (The customer journey)
- Vicky Macey, product and strategy specialist at Full Fat Things (Datawalls & paywalls)
- Simon Gates, global marketing director (Our subs acquisition strategy: Infopro Digital)
- Will Woodrow, head of marketing (Our subs acquisition strategy: Mark Allen Group)
- Mike Halstead, managing director of HH&S (Engagement building)
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: InPublishing
InPublishing serves the UK news, consumer and B2B media sectors with news, comment, in-depth features and analysis, through its bi-monthly magazine and weekly e-newsletter (both sent free to registered readers in the UK and rest of the world), annual Publishing Partners Guide, website and webinars.
