Lee Baker (pictured) was tasked with conducting a comprehensive review of the AOP internally and researching the views of its members and stakeholders: his proposals have been presented to the Board.
Amongst several changes recommended, including managing a process for the AOP to operate independently of PPA; the co-Chair structure will be dissolved, and Tim Faircliff, General Manager of Consumer Media at Thomson Reuters will remain as the current Chairman of the AOP. Dominic Collins, Group Director of Trader Media Group, who was initially appointed in September 2009 will step down from his co-Chair role for the AOP.
The review was made with the full consultation of the co-Chairs, the executive Board, and members; including discussion with the various AOP committees.
Explaining the review, Lee Baker, Director of AOP says, “It was felt that with my role now bedded in, the co-Chair structure, whilst operating effectively during 2009 has added unnecessary structure for the current requirement of the AOP. Through talking to our membership, and obviously developing a strategy with the team at AOP – it seems more effective to return to the ‘one Chairman’ configuration.”
“In the short time I’ve been here I’ve been most grateful to all the AOP team – and am indebted to Dominic for his input while co-Chair. We hope he will remain an active contributor to the AOP.” Lee concludes.
