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Cliff Jones is new editor of TrustedReviews

IPC Media has announced the appointment of Cliff Jones as editor of its flagship technology reviews website www.TrustedReviews.com.

Cliff Jones (pictured) has spent over 15 years in online journalism. Most recently he was senior commercial producer of bbc.com, the BBC’s international news site, and has previously held senior editorial roles at both AOL and Freeserve.

Publishing director Pippa Pollard says: “I am delighted to appoint someone of Cliff's calibre to head up TrustedReviews. Cliff brings with him a wealth of online editorial experience and great understanding of the TrustedReviews audience. I look forward to working with him and our talented team in Ascot to grow the brand further from its existing strong position.”

Cliff adds: “I'm thrilled to be joining TrustedReviews. This is a great opportunity which comes at an exciting time in both the online industry and the consumer electronics market. I look forward to joining such a reputable team and building on the site's success.”

Cliff takes up his new role on April 12.

According to its publishers, www.TrustedReviews.com achieved an impressive audited result for November 2009, showing it reaching 2.69million unique users, up 10% on the year, resulting in 13.8 million page views. 

In September 2009, the site was recognised by Hitwise for the second consecutive year, taking the number one spot in the Hitwise Top 10 Awards Programme as the most popular electronics site. The January-2009 Awards saw www.TrustedReviews.com ranked number one based on market share of UK visits among all websites in the Hitwise Computers and Internet - Electronics category.

www.TrustedReviews.com was acquired by IPC Media in 2007.