A free 16pg Simpsons Comic, featuring two Simpsons comic strip stories, puzzles and competitions, was given away inside The Scottish Daily Record newspaper on Saturday 14th November and The People newspaper on Sunday 15th November.
The promotion was supported by TV advertising running across terrestrial and Sky channels.
The deal was negotiated by Ricky Claydon, Marketing Manager at Titan Magazines, the UK publisher of The Simpsons Comics, and Jackie McGuigan, Promotions Manager at the Scottish Daily Record newspaper.